In the spirit of Halloween, let's talk spoooooky marketing! In digital marketing, it is ideal to use personalized ads to drive sales, but at what point do we creep out our audience? With new marketing technologies, it has become a fine line to walk. We have insights on visitor demographics, user interests, webpages visited, geo-location, and more. It is necessary to create relevant and tailored ads to your target audience, but have you stepped over that line?