November 2021

[webinar] Service Line Marketing: The Front Lines for Patient Acquisition

Written By: Hileman Group  | 11/30/2021  |  0 comments

In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts – Dara Krueger [Cleveland Clinic],​ Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.

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Concept Storytelling Vs. Facts & Stats

Written By: Hileman Group  |  11/29/2021  |  0 comments

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories were passed down generations as a way to learn and evolve but also to remember our history and where we come from. Now, stories are still important roadmaps to bring people together. By building empathy, we form connections across time and distance. Stories are even an incredibly valuable marketing tool.

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