November 2017

Why Small Businesses Should Invest in Digital Marketing

Written By: Scott Taylor | 11/29/2017  |  0 comments

Small businesses face unique challenges. From growing client base while managing money to marketing in the face of new technologies, it’s both an exciting and overwhelming time to be a small business. Not so long ago, SMBs focused their marketing dollars on traditional marketing – billboards, radio and TV. However, as digital marketing spending has consistently grown in double-digital increments year over year, it’s time to get on board if you haven’t already. Below are a few reasons small businesses should invest in digital marketing.

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Happy Thanksgiving from Hileman Group!

Written By: Kate Penrod |  11/22/2017  |  0 comments

With Thanksgiving just a day away, it's officially the holidays in our book! That means annoying your coworkers with weeks of nonstop holiday music, twinkle lights and impromtu holiday parties (it's 3:00 p.m. on a Friday in December - why not?!). We're beside ourselves with excitement! But, with excitement comes gratefulness. Grateful for these small tokens, grateful for friends and family, and grateful to work in a place as awesome as Hileman Group. This year, we decided to #givethanks through video.

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Promoting Video on Social

Written By: Caitlin Baker |  11/16/2017  |  0 comments

We’re living in the age of video. It’s pretty much unavoidable at this point – scroll through your Facebook, Instagram, or Twitter feed and you know what we’re talking about. There are a million ways to tell your story with video; whether it’s eight seconds or a four-part series. What we’re saying is: if you haven’t started using video to promote you and/or your brand, you’re behind.

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Top Certifications for Marketers

Written By: Lea Titas |  11/08/2017  |  0 comments

As marketers, we love to learn and grow and evolve. Even in my own career, every position I've held, every article I've read, every class I've taken has taught me something new (obviously). But this "ongoing education" has also led me down paths I never knew existed, which, to me, is the most exciting part. And there is still so much to learn! If you're like me and want to keep learning, this post contains a list of certifications or classes we've put together to make us all better marketers. 

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Healthcare Marketing: Your Questions Answered

Written By: Lea Titas |  10/31/2017  |  0 comments

Last week, we hosted a webinar where we discussed healthcare marketing and the opportunities available to better engage and convert patients. Listen in as we present successful tactics and examples for 4 healthcare marketing initiatives and provide answers to your questions.

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