On average, every $1 spent on email generates a return of $44. However, miniscule open and click-through rates can be incredibly frustrating for a marketer. How can you make sure that your emails are as effective and efficient as possible?

There's a lot to know about Marketo, isn't there? With so much information available, we had to break up these blog posts into easier-to-swallow bite-sized pieces. In Part 2 of our Marketo series, we take an in-depth look at tokens, nurturing leads and smart lists.

If you’re new to Marketo and the marketing automation world, things can feel a little overwhelming. As you grow your skills, consider these Marketo functionalities to get the most out of your instance. Missed the 101-session? Check out our cheat sheet here. In the first our 2-part Marketo series, we answer the most commonly asked questions.

Did you know 1 in 20 searches on Google are healthcare related? Paid search is a great way to reach people who are active in their healthcare selection process. It is a proven digital marketing tactic, effective across all industries. However, there are some key best practices to consider in the healthcare industry. Follow these six recommended best practices when running healthcare pay-per-click (PPC) campaigns to set you and your healthcare organization up for success.

6,500+ of the leading minds in digital marketing descended upon the city by the bay, San Francisco, to discuss the latest and greatest in the world of engagement marketing at Marketo's Marketing Nation Summit. As Marketo’s Preferred Healthcare Services Partner, we had the privilege to lead an engaging group of healthcare marketers in a discussion of current issues and trends. While the open, interactive conversation evolved over many topics, we’ve uncovered five key areas of how these brands, across multiple segments in healthcare, are aligning with today’s realities.