May 2017

Do Not Send to Client – Internal Only!

Written By: Alex Ash | 05/31/2017  |  0 comments

We’ve all been there: the moment of sheer panic when you realize you accidentally sent the wrong email blast, or the big proposal to potential client that wasn’t quite finished yet. We all make mistakes and it’s usually only a matter of time before someone accidentally gets a little trigger-happy with the ‘send’ button. However, there’s definitely a right and wrong way to handle the situation (we’re lookin’ at you, United and Delta) to maintain both your brand and integrity. Although we sincerely hope you don’t have to use them, here are a few things to keep in mind when you find yourself in a tight spot, just in case. 

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Effective Email Marketing Strategy: 5 Questions to Ask Yourself

Written By: Alicia Chang  |  05/24/2017  |  0 comments

On average, every $1 spent on email generates a return of $44. However, miniscule open and click-through rates can be incredibly frustrating for a marketer. How can you make sure that your emails are as effective and efficient as possible?

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Marketo Webinar - Your Questions Answered Part 2

Written By: Alex Ash |  05/18/2017  |  0 comments

There's a lot to know about Marketo, isn't there? With so much information available, we had to break up these blog posts into easier-to-swallow bite-sized pieces. In Part 2 of our Marketo series, we take an in-depth look at tokens, nurturing leads and smart lists.

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Marketo Webinar - Your Questions Answered

Written By: Alex Ash |  05/12/2017  |  0 comments

If you’re new to Marketo and the marketing automation world, things can feel a little overwhelming. As you grow your skills, consider these Marketo functionalities to get the most out of your instance. Missed the 101-session? Check out our cheat sheet here. In the first our 2-part Marketo series, we answer the most commonly asked questions.

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6 Healthcare Pay-Per-Click Best Practices

Written By: Michelle Law |  05/03/2017  |  0 comments

Did you know 1 in 20 searches on Google are healthcare related? Paid search is a great way to reach people who are active in their healthcare selection process. It is a proven digital marketing tactic, effective across all industries. However, there are some key best practices to consider in the healthcare industry. Follow these six recommended best practices when running healthcare pay-per-click (PPC) campaigns to set you and your healthcare organization up for success.

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