On average, every $1 spent on email generates a return of $44. However, miniscule open and click-through rates can be incredibly frustrating for a marketer. How can you make sure that your emails are as effective and efficient as possible?

There's a lot to know about Marketo, isn't there? With so much information available, we had to break up these blog posts into easier-to-swallow bite-sized pieces. In Part 2 of our Marketo series, we take an in-depth look at tokens, nurturing leads and smart lists.

If you’re new to Marketo and the marketing automation world, things can feel a little overwhelming. As you grow your skills, consider these Marketo functionalities to get the most out of your instance. Missed the 101-session? Check out our cheat sheet here. In the first our 2-part Marketo series, we answer the most commonly asked questions.

Did you know 1 in 20 searches on Google are healthcare related? Paid search is a great way to reach people who are active in their healthcare selection process. It is a proven digital marketing tactic, effective across all industries. However, there are some key best practices to consider in the healthcare industry. Follow these six recommended best practices when running healthcare pay-per-click (PPC) campaigns to set you and your healthcare organization up for success.