Marketing Automation Matters

By: Kyle Chandler  | 03/03/2015

In the fall of 2013, Hileman Group launched our Lunch & Learn series, an interactive, educational event designed to communicate the latest marketing initiatives over the lunch hour,  In this, our first of the series, we discussed Marketing Automation and how it can help organizations streamline the marketing and sales processes.

Marketing Automation is defined as the outlined approach and specialized software used to organize the previously disconnected process between brand awareness and lead conversion. 

With the following presentation, we illustrate how Marketing Automation manages the marketing to sales funnel in four steps. 

Click here to link to the full presentation.


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