Today, Tom Hileman is participating in a panel discussion at the Hospital Marketing and Consumer Engagement Summit in Nashville, TN. The discussion, "Optimize Digital Spend Using Marketing Automation" is moderated by Paul Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, and examines how top-performing organizations activate market segmentation and deploy marketing automation at the national and regional levels to drive volume, population health, and brand preference. We interviewed Tom before he left to get his take on marketing within the healthcare industry.
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