March 2017

Q & A with Tom Hileman: Marketing in Healthcare

Written By: Lea Titas | 03/28/2017  |  0 comments

Today, Tom Hileman is participating in a panel discussion at the Hospital Marketing and Consumer Engagement Summit in Nashville, TN.  The discussion, "Optimize Digital Spend Using Marketing Automation" is moderated by Paul Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, and examines how top-performing organizations activate market segmentation and deploy marketing automation at the national and regional levels to drive volume, population health, and brand preference. We interviewed Tom before he left to get his take on marketing within the healthcare industry.

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Conferences to Attend in 2017

Written By: Lea Titas |  03/23/2017  |  0 comments

Considering an in-person conference for this year? Don’t know which ones to attend? Don’t sweat it, we’ve got your back! We’ve put together a list of marketing conferences you should consider adding to your repertoire in 2017. Bonus:  There might be a discount code for one of them! 

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[infographic] Marrying Traditional and Digital Marketing

Written By: Kate Penrod |  03/16/2017  |  0 comments

We've heard there's some ongoing war between digital and "traditional" marketing tactics. Businesses are struggling to figure out where to put all their eggs. Our philosophy is, why not have more baskets?  (get it?  eggs... basket?) By supplementing your traditional marketing tactics with digital (or vice versa), you maximize your exposure and get the most bang for your buck. In this infographic, we show you a few examples that work.  

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[webinar] How to Have an Award-Winning Year

Written By: Lea Titas |  03/08/2017  |  0 comments

A few weeks ago, we hosted a webinar in which our fearless leader, Tom Hileman, presented several strategies to help you make and keep your marketing goals for 2017.

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