March 2016

Writing Content That Doesn't Suck

Written By: Lea Titas | 03/23/2016  |  0 comments

Writing is hard.  And thanks to content marketing, writing valuable, relevant and consistent content is more important than ever.  It's (somewhat) easy to write something for the sake of writing, but now we have to have a purpose?  Drive customer action?  Do your current writing efforts do that?  No?  So, how do you write content that doesn't suck?

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[webinar] Marriage of Traditional and Digital Marketing

Written By: Lea Titas |  03/15/2016  |  0 comments

Marketing is constantly evolving.  From the time when creative was the bee’s knees to today, when content is king and distribution is queen, we’ve seen a lot of changes.  As the web has advanced, so has the way people consume content.  Does that mean that traditional is dead? 

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#HilemanTakeover - March

Written By: Lea Titas |  03/15/2016  |  1 comments

It's another round of #HilemanTakeover!  Today, we have Matt Friske, Email Specialist at Hileman Group!  [applause!  applause!]  As always, follow the #HilemanTakeover hashtag on Twitter and Instagram to get a glimpse of who Matt is, as well as an inside look at life within our office!

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Who Would Win the Social Media Presidency?

Written By: Caitlin Baker |  03/09/2016  |  0 comments

The 2008 election marked a major shift in the way a presidential campaign is run. Barack Obama starting utilizing and capitalizing on his network of social media sites to help organize his followers, raise money, and get his message out – without the mainstream media putting any twist or bias on it. This proved to be a game-changing feat.

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5 Increases to Expect from the New Google Layout

Written By: Michelle Law |  03/02/2016  |  0 comments

Google has stated that it will be displaying four ads at the top of search engine result pages (SERPs) and removing the right side bar ads on desktop searches. Now I’m sure you are wondering, how will this change your PPC and SEO campaigns? And more importantly, how can you prepare your campaigns for this change? Below we have listed five of the biggest impacts as a result of the change and how to react.

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