There’s no secret remaining for boosting lead generation and website performance today. With lead tracking capabilities made possible by Marketing Automation software today, it’s clear where ROI comes from. Most of us have heard the old marketing comment, “I know half my marketing is wasted; I just don’t know which half.” Now, with Marketing Automation software, we know.
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As small to mid-sized businesses begin to invest in marketing automation, it is common for them to focus on the middle of the funnel tactics in a goal to convert more end users. However this mentality leaves the top of the funnel, and the funnel as a whole, empty.
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In the fall of 2013, Hileman Group launched our Lunch & Learn series, an interactive, educational event designed to communicate the latest marketing initiatives over the lunch hour,  In this, our first of the series, we discussed Marketing Automation and how it can help organizations streamline the marketing and sales processes.

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B-to-B companies today rely on their websites to generate a steady stream of qualified leads. But too many companies focus on improving their search engine rankings (certainly important!) without following through on critically examining their websites: does it do as much as it can in converting passing visitors into actual sales opportunities?

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