Let’s face it, marketing content can be painfully boring. While we’re always trying to do good, it sometimes comes across as evil. A 20-page white paper on the benefits of a particular product. Necessary? You bet. But, wow, it can be tedious (especially for the people writing it!).
Why not try interactive content in your next campaign?
According to our good friends over at SnapApp, interactive content is content that requires the participants’ active engagement. It can come in many shapes and sizes, including interactive quizzes, polls and surveys, calculators and even interactive white papers (yes, those exist!).
In our next webinar, we partner up with SnapApp to present a new way to engage prospects throughout the buyer’s journey.
Utilizing interactive content to solve common buyer’s journey pitfalls:
- Types of interactive content per buying stage
- Good and bad examples of each
- How to get started
How quizzes, surveys and calculators can make boring content engaging
: Wednesday, October 24, 2018
: 12:00 – 1:00 PM ET