June 2018

VeloSano: Why I Ride

Written By: Lea Titas | 06/27/2018  |  0 comments

We all have a cancer story, whether it was about a friend of a friend, a family member or even ourselves. That's why VeloSano is so important to us. Cancer has touched each and every one of us at Hileman Group. We ride in VeloSano so we don't have to share another cancer story. The following "Why I Ride" video features a few Hileman Group riders who share why they're participating in VeloSano.

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Data Security for Marketers Webinar: Your Questions Answered

Written By: Chelsea Kiko and Michelle Law |  06/22/2018  |  0 comments

Wednesday, we hosted a webinar about data security for marketers. With the recent privacy issues and breaches, data security has, now more than ever, become a hot topic. In this webinar, Chelsea Kiko and Michelle Law from Hileman Group and Bob Eckman, Chief Information Security Officer at MCPc, discuss best practices for data security, effectively protecting both your organization and your users. Here are the answers to the questions asked in the webinar.

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7 Best Practices for Effective Web Design

Written By: Aaron Gelston |  06/13/2018  |  0 comments

Effective web design starts with a complete understanding of a company's target audience. It is paramount to the end user's success that there is constant collaboration between designers, content creators and strategists. However, there are some general design practices that can set you in the right direction, regardless of your industry or the characteristics of your personas.

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Facebook Ad Targeting Changes Are Coming

Written By: Michelle Law |  06/06/2018  |  0 comments

Big changes are brewing – both for Facebook and for advertisers. As you may have guessed, a lot of changes in Facebook advertising are a direct result of the Cambridge Analytica data breach. While we all can agree (both as consumers and advertisers) additional safeguards are better, it is likely to cause some disruptions for advertisers. The main changes affecting most U.S. Facebook advertising efforts are the removal of Partner Categories and more restrictions on custom audience uploads.

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