Canada released their electronic messaging laws way back in 2014, giving businesses 3 years to become compliant. Starting July 1, 2017, the law comes into full effect enforcing private right of action, meaning private citizens now have the ability to take businesses and individuals to court for not complying to opt-in rules. Are you ready?

The phone is a powerful tool, but, by the looks of many blog posts circulating the internet, it’s likely not being used as successfully as it could be in a sales/prospecting situation. While many organizations are successful running a sales team solely around prospecting through a cold calling strategy, there are ways to “warm up” these calls through digital marketing tactics. 

You've probably heard by now that creating useful content should be at the heart of your marketing efforts. Consumers like to research – in fact, studies show that 81% of consumers research online before buying. The same is true in the healthcare industry, with 86% of patients conducting a health-related search before booking a doctor’s appointment. The strategic approach of content marketing helps those patients access good content to help them make good decisions. The following is a compilation of five outstanding healthcare content marketing campaigns.