July 2022

Impactful Metrics within Healthcare Service Line Marketing

Written By: Hileman Group | 07/15/2022  |  0 comments

Analytics are a natural component of marketing programs. If the goal of a healthcare marketing campaign is to attract and retain patients, how do we know we succeeded? Learn 4 impactful metrics to measure and why they matter. These metrics and much more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.

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The Future of Search: Bidding Adieu to Expanded Text Ads

Written By: Hileman Group |  07/15/2022  |  0 comments

Ready or not, the change from Expanded Text Ads to Responsive Text Ads is coming. Read on to learn what this change means for you and the kinds of changes should you be making now to ensure your account doesn’t take a big hit in July.

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