July 2016

How Will Verizon's Acquisition of Yahoo Change Digital Advertising?

Written By: Michelle Law | 07/29/2016  |  0 comments

Verizon has agreed to buy Yahoo for $4.83 billion dollars. A move they may have had in mind ever since they acquired AOL. Verizon has acquired these digital advertising powerhouses in an effort to compete with the likes of Google and Facebook. Yahoo just might be the final piece of the puzzle to put them in the arena to compete with the major players in a few years.

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4 Digital Marketing Analytics Tools You Should Be Using

Written By: Michelle Law |  07/26/2016  |  0 comments

You may have heard the old saying, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Notice how we said “old”? That's because this saying is becoming extinct in the digital marketing world as a result of increased analytics tools. Below are some top digital marketing analytics tools that you should be using to eliminate uncertainty.

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The Power of Social Media

Written By: Caroline Amantea |  07/21/2016  |  0 comments

The Republican National Convention (RNC) is taking place in Cleveland, Ohio this week! The streets of downtown are alive with convention visitors who are eager to experience Cleveland in its finest form. Because of that, we wouldn't be doing our city justice if we didn't write at least one post about the RNC.  And, of course, how it relates to the world of digital marketing, specifically social media.  

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Join Us As We Support VeloSano!

Written By: Tom Hileman |  07/15/2016  |  0 comments

For the past two years, through VeloSano’s “Bike to cure” event, almost $5 million dollars have been raised to help beat cancer.  VeloSano stands for “swift cure”.  It is an annual community fundraiser with a goal of raising money for cancer research at the Cleveland Clinic Cancer Center. 

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#HilemanTakeover - July

Written By: Lea Titas |  07/10/2016  |  0 comments

It's another beautiful day in Cleveland - perfect for a #HilemanTakeover! Today's special guest is Lindsay Foster, Business Analyst at Hileman Group.  When she's not analyzing business things, you can find her running out to the local Starbucks for a midday pick-me-up.  Follow her on Twitter and Instagram all day to find out what her favorite drink is!  

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