July 2015

The Key Performance Indicators to Determine Success

Written By: Annie Timby | 07/29/2015  |  0 comments

Redesigning a website or implementing marketing automation can be a big undertaking...especially in terms of the investment. If you’re going to spend all that money, you want to make sure that you understand what you want to achieve. Is it engagement? Leads? Conversions? Defining your primary and secondary Key Performance Indicators (KPIs) will help you understand whether or not the investment you made was worth it.

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8 Inbound Tactics to Revitalize Your Marketing Funnel

Written By: Alex Greger |  07/28/2015  |  0 comments

At the Marketo User Group, we presented “8 Inbound Tactics to Revitalize Your Marketing Funnel” to answer questions around reviving the marketing to sales process.

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Go Mobile: Responsive or Adaptive?

Written By: Heidi Rakow |  07/22/2015  |  0 comments

Mobile web presence is important as, each year, more users are using smartphones to access the web. Smartphone usage has already surpassed PC usage.   Google’s recent update to their search algorithm has made mobile even more of a requirement.  If you do not have a mobile-friendly website, your mobile search rankings will be negatively affected.  So is your website mobile-friendly?  If it is, is it responsive or adaptive, and do you know the difference? Both methods provide users with optimal mobile experiences, so how can you determine which approach is best?

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The Benefits of Bundling Your Website Development and Hosting

Written By: Steven Snider |  07/15/2015  |  0 comments

As the Directory of Technology for Hileman Group, my top priority is to provide the best experience to our development and hosted clients. With the current state of technology, there are many aspects to maintaining a website, which can often be unknown to our clients. If the website suddenly cannot be found through a browser, or is producing an error for the end user, the site is, in effect, down and our client could be losing business. This situation must be resolved with efficiency and can be challenging when either developing or hosting with an external service provider.  

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