January 2020

Using the Healthcare Martech Stack to Nurture Patient Acquisition

Written By: Kyle Chandler | 01/29/2020  |  0 comments

Healthcare consumerism — the concept of putting healthcare decision-making and purchasing power into the hands of consumers — has changed the way we find and access healthcare. With more consumers playing an active role in choosing their healthcare services, healthcare marketers are adopting and fine-tuning digital front-door strategies to engage with and create loyal customers. Marketing technology, or martech, is a vital part of this process.

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How Marketing Is Transforming Healthcare by Promoting Personalized, Proactive Care

Written By: Brett Colasanti |  01/15/2020  |  0 comments

Today’s consumers expect to “own their health,” which means they have the control, awareness and tools to influence their healthcare decisions. To connect with consumers, providers must create memorable experiences that inform, delight and spark an emotional connection. And with healthcare more consumerized than ever, patients want access to relevant, personalized information and services simply by tapping a screen or clicking a mouse.

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