If you’ve heard of social monitoring (a way to monitor what's being said about your business across the internet), you’ll find social listening to be very similar. These two tactics work best when used together, but they don’t necessarily mean the same thing. While social monitoring identifies and responds to brand mentions, social listening collects those insights and makes decisions to better your business. Here are five ways you can use social listening to improve your business.

Launching an effective inbound marketing campaign can be fun and exciting. But, if the right steps aren’t taken pre-launch, you may end up with disappointing results. Follow these six steps to learn how to create an effective inbound marketing campaign from the start.

A creative brief is a document that contains information for creative- and innovation-focused projects, including a summary of key factors that can impact and inspire efforts. Learn why you should use a creative brief and what the brief should include. 

It's a new year. New diets. New resolutions. Clean slate. What better way to get ready for the new year than to already know what are going to be the biggest trends of the year? Luckily, we have a team of experts who know a thing or two about digital marketing and, therefore, have a pretty good idea where to focus efforts in 2018.