When to develop a mobile website separate from your desktop site is not always an easy question to answer and depends on your objectives.  A mobile site includes only the essentials and can be more of a crutch for the main site. Additionally, separate sites tend to be more expensive later on and harder to maintain because you have to manage and update content on multiple site instances.  However, a mobile site is more lightweight and versatile than its desktop version, making it easier to navigate and providing a better mobile user experience.  So, how do you know when your business is ready for a separate mobile site?

First things first, what exactly is A/B testing?  A/B testing compares two versions (A & B) of a web page to see which one performs better.   You can test things such as headlines, page content, and calls-to-action, to name a very small few.  Testing can increase conversion rates dramatically, and within a short amount of time.

Ah, the dreaded highly anticipated New Year’s Resolutions. Everyone makes them. But do we keep them? According to Statistic Brain, 45% of Americans typically make New Year’s resolutions, but only 8% actually achieve them.

The Cleveland Browns announced yesterday the addition of Paul DePodesta to the front office as Chief Strategy Officer.  Coming from the NY Mets, DePodesta, an analytics guru, brings to life a new era of sports science that Jimmy Haslem is introducing to the Browns. This strategy involves getting away from the more traditional "gut check" moves and more towards a collaborative, data-driven approach.