Those of us in marketing are no strangers to guidelines, especially when it comes to privacy. On May 25, 2018, the EU is upping the ante with the General Data Protection Regulation (GDPR), which requires businesses to protect the personal data of EU citizens in order to "reshape the way organizations across the region approach data privacy."
This law will require companies to rethink their marketing strategies, ensuring they are transparent and that they have consumer consent in everything they do. In the following article, we outline GDPR, who it affects and how to get started on a GDPR-compliant plan:
What do you think about these new regulations? Do you think, with the recent privacy breaches, these regulations will extend to the US? Comment below!