How much guidance do you need to buy a pack of gum? Probably not a lot. You might be partial to a brand or flavor (or price), but your choice shouldn’t take more than a second or two in the checkout line. What about choosing a new bank, though? Or a healthcare provider? For more complex products and services, we want more of everything. That’s where high-touch marketing shines — delivering the right content at the right times to a target audience that makes a purchase decision over time.