Where would marketing be without reporting? For some, probably with a lot less headaches. For data-driven marketers like ourselves, we’d be lost without it. But there is a right and a wrong way to do it.
Bad reporting focuses on the wrong goals or represents the wrong way to measure them. Good reporting spotlights the metrics and goals we actually care about so we can better make decisions that positively affect our organization.
In the following infographic, we offer some helpful dos and don’ts for effective reporting: