Consumers are cutting the cord with cable in record numbers. Over-the-top (OTT) media like Roku and Apple TV have now surpassed cable in delivering video to viewers. And this growth isn’t slowing down. Discover how advertisers are handling this change and the new tactics they are using. 

Whether it’s over-produced infomercials, repetitive radio spots or the mammoth billboards lining the highways, ads have become a national nuisance. And digital ads are no exception. So how can marketers capture the attention of audiences? HTML5 ads can help. Discover how HTML5 ads can break through the digital clutter and drive stronger website traffic. 

Every day, Google gets more than 5 billion search queries, which could mean a lot of traffic for your website — but not always conversions. So how do you know what folks are doing when they get there, what’s working on your website and where you might be losing them on your pages? That’s the job of a heatmapping tool. Discover types of heatmapping tools, how heatmaps work, and how they can assist with your marketing efforts.