We received a lot of feedback and great questions on our webinar, Google Analytics Training: Best Practices Beyond the Basics. Here are some of the questions we received, along with our best advice!

Do you use Google Analytics?  Yes?  Do you use it to its fullest capabilities?  Don’t know?  Well, you’re in luck!  We happen to have experts in Google Analytics and they’re willing to share their secrets with you - today!  Join us today at noon for a Google Analytics workshop!

We are proud to announce that Hileman Group has been named to the Weatherhead 100 for 2016!   On December 1st, 2016, we attended the black tie gala at the Hilton Downtown Cleveland, along with our fellow victors, applauding their achievements as well as our own.  We are privileged to be ranked among the very best companies in Northeast Ohio that continually demonstrate exceptional growth.

To understand the benefits of user personas, we first need to know what a persona is. A user persona is a fictional person or character created (typically by a designer) based on the goals of a prospective user. Interviews with current users, customers and stakeholders can help inform user persona creation.

It wouldn't be the holidays in Cleveland without a reference to A Christmas Story House.  If you're like many people, you've seen the movie (psst:  it airs on TBS for 24 hours on Christmas Eve/Day).  While the story takes place in Indiana, parts of the movie were filmed in Cleveland (note: my mother was going to take us to the taping in the Higbee building, but we were being "bad" that day - I blame my brother).  To pay tribute to that iconic film, we're offering A Christmas Story House as our desktop wallpaper for December!