#CMWorld 2019: Sessions to Attend

By: Caitlin Matsen  | 08/30/2019


It’s almost our favorite time of the year again… Content Marketing World! To help you prepare for this year’s “Greatest Content Marketing Show on Earth” (this year’s theme), we’ve created a guide of the sessions you won’t want to miss. Grab your top hat, some popcorn, and prepare to be dazzled by this year’s speakers and sessions.

 

Tuesday, September 3, 2019

Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Time: 1:00 PM - 4:00 PM

Speaker(s):

Michael Brenner (Keynote Speaker, Author & CEO, Marketing Insider Group)

Details:

As CEO of Marketing Insider Group and with a background working for global brands in sales and marketing leadership positions, Michael Brenner is a speaker you won’t want to miss. In this session, you will learn expert advice on how to create a successful content marketing strategy and steps to better engage with your audience.

Key Takeaways:

  • Discover the 7 main elements for content marketing success
  • Learn the steps for implementing the key factors of a content marketing strategy
  • Understand which metrics are important to follow and measure your content marketing strategy against

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How to Develop a B2B Influencer Marketing Program That Actually Works

 Time: 1:00 PM - 4:00 PM

Speaker(s):

Lee Odden (CEO, TopRank Marketing)

Amisha Gandhi (Vice President of Influencer Marketing, SAP Ariba)

Details:

In this session, marketing experts Lee Odden and Amisha Gandhi walk through actionable ways companies can implement and benefit from influencer marketing. Many organizations are still not fully comfortable with influencer marketing yet and are only begin to experiment with how to engage and work with influencers. These experts are here to help you learn the best ways to create your B2B influencer marketing program.

You’ll Learn How to:

  • Reach audiences effectively with influencer marketing
  • Make the most out of influencer marketing and align goals with metrics

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Wednesday, September 4, 2019      

What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success

Time: 3:05 PM - 3:50 PM

Speaker(s):

Ann Handley (Chief Content Officer, MarketingProfs)

Details:

When it comes to all things content, Ann Handley is your girl and a must-see speaker. In this session, Ann Handley will guide us on the importance and the how-to of slowing down content, conversations, and ideas in order to truly add value to your content marketing strategy.

Key Takeaways:

  • Learn how companies can achieve success by refining an idea over time
  • Discover how to create thoughtful and productive engagement online
  • Find out how you can grow and sustain your content marketing strategy over time to make it truly count

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How to Transform Your Corporate Blog into an Owned MEDIA Platform

Time: 3:05 PM - 3:50 PM

Speaker(s):

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Details:

Amanda Todorovich is a content marketing expert, with over 20 years of experience and leads the #1 most-visited hospital blog in the U.S. (Health Essentials). This session is a must-see, with insight into how the Cleveland Clinic transformed its blog and now receives more than 7 million sessions a month and the philosophy and strategy behind their content creation. Discover key content marketing tips and tricks and how you can grow into a media operation.

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Thursday, September 5, 2019

Treat Your Audience Like You’re Dating Them

Time: 10:15 AM - 11:00 AM

Speaker(s):

Christopher White (Content Strategist, CapitalOne)

Details:

In this session, Christopher White reminds us that all the content we create and market is for real people, and in order to really engage your audience, you must remain authentic and produce quality material that resonates beyond generic copy. He also discusses the importance of reaching and producing quality leads, rather than focus on the quantity of your audience.

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Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

Time: 1:45 PM - 2:30 PM

Speaker(s):

Jay Baer (President, Convince & Convert)

Details:

Learning and understanding how to rank for voice search is a growing reality for marketers. In this session, Jay Baer walks through the various ways voice search has changed the way we optimize and create content.

Key Takeaways:

  • Discover the most recent information and facts about voice search and content
  • Learn real world examples, case studies and the three key types of voice-related content
  • The five key steps for getting started and creating Amazon/Google optimized voice content

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Friday, September 6, 2019

#CMWorld Cleveland Clinic Health Summit

Time: 8:30 AM - 3:45 PM

Speaker(s):

Stephanie Brunskole (Social Media Manager, Cleveland Clinic)

Loren Chylla (Executive Vice President, Marketing Strategy & Media, The Adcom Group)

Nathan David (Director of Content Growth, Cleveland Clinic)

Martha Makar (Marketing Manager, Cleveland Clinic)

Brett Spiegel (Content Marketing Director, Verywell)

Anne Drago (Creative Director, Cleveland Clinic)

Jennifer Coffman (Email Marketing Manager, Cleveland Clinic)

Erin Smith (Digital Marketing Professional, Cleveland Clinic)

Matt Bakaitis (Senior Director, Digital Marketing, Cleveland Clinic)

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Leslie Radigan (Director of Marketing Content, Cleveland Clinic)

Tom Neumann (Executive Director of Content & Creative Services, Cleveland Clinic)

Scott Steele (Chairman of Colorectal Surgery, Cleveland Clinic)

Ann Bakuniene-Milanowski (Director of Editorial, Cleveland Clinic)

Gillian Higgins Smith (Project Manager II, Cleveland Clinic)

Tyler Maddox (Digital Physician Content Manager, Cleveland Clinic)

Angie Kiska (Senior Director of Public & Media Relations, Cleveland Clinic)

Details:

This is the 3rd year of the Content Marketing World Cleveland Clinic Health Summit, in which healthcare content marketing leaders come together to provide insight into the industry and best practices. Content Marketing World partnered with the Cleveland Clinic and created this health summit as a combination of healthcare and pharma forums. The Summit offers numerous sessions run by healthcare leaders who will discuss how they engage with customers and create strong, quality content, despite healthcare regulations and other industry challenges.  

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Slack & Facebook Groups: The Power of the Micro Community

Time: 9:00 AM - 9:45 AM

Speaker(s):

Alaina Shearer (Founder, TogetherDigital)

Details:

In this session, Alaina Shearer, founder of TogetherDigital, will walk through how she connected with and grew her 2K+ member association through the use of Facebook Groups and Slack. She explores how these platforms differ when it comes to content marketing, and how and why her current and potential members use messaging on these social platforms constantly. You will also learn how to measure data on these platforms and power of micro-community management.

 

These are just a few of the amazing, must-see sessions at Content Marketing World this year. We hope this helps guide your 2019 CMW experience and make sure to lookout for Hileman Group throughout the conference as a sponsor.

We hope to see you there!

 

 


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