August 2020

7 Sources That Should Inform Your Content Marketing Strategy

Written By: Brian Hohmeier | 08/26/2020  |  0 comments

To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone knows they need a strategy, but plenty of smart marketing leaders just aren’t sure how to even begin approaching theirs. Discover the seven key sources that should inform your content strategy and help you get started. 

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5 Best Practices for a Better Content Audit

Written By: Bri Long |  08/12/2020  |  0 comments

Content brings firepower to your digital marketing efforts, but without a well-conceived audit, it’s all too easy to waste time and resources on content that isn’t hitting the mark. Analyzing all your content can feel daunting, but with online tools and a best practices guide — dare we say, this guide — boosting the effectiveness of your content strategy is that much easier.

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