This past Sunday night, the Rio 2016 Olympic Games came to their close. From a bird’s eye view, the USA came away as clear victors. The United States left Rio with a total of 121 medals, 46 of them gold. The next closest nation was China, who won a respectable 70 medals, 26 of them being gold. That is a very distinct margin of victory. I mean, there’s a difference of 50 medals between the United States and the second place nation! There’s no question. Or is there?

Have a Google Analytics account? Great!  Have any idea what to make of all that data? That’s where we come in. If you often find yourself looking through tabs and tabs of data with a giant question mark hovering above your head, you may be making a few of the below (totally fixable!) mistakes.

The summer wouldn't be complete without the Hileman Internship Program.  This year, we were lucky to have 2 excellent candidates with us, Abby Whited and Dalton Mankin.  The two of them were instrumental in helping whip us into shape this summer, assisting in both the Marketing and Technology departments.  Their last days are upon us, but their legacy lives on in this blog post we forced asked them to participate in [heh].

In this age of individualism, generic marketing efforts just won’t cut it when trying to gain real results.  Customers like to feel catered to.  They want content that is relevant to them.  But how do you have a personalized approach to marketing with so many customers?  Here are 5 tips: