August 2015

What is Schema Markup?

Written By: Michelle Law | 08/26/2015  |  0 comments

Did you know that less than 1% of all domains are using schema markup, yet Google already delivers schema-driven markups in nearly 37% of search results*? You're probably asking yourself, what the heck is schema markup and why do I care?  Let’s explore schema markup so you can have a basic understanding and debunk some of the most common misconceptions.

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How to Qualify a Lead (Lies, Damn Lies and Lead Scoring)

Written By: Alex Greger |  08/15/2015  |  0 comments

How does your marketing and sales team qualify a lead? Do you pick up the phone as soon as a prospect downloads your latest case study? Or do you have a strategy to qualify a prospect based on behavior and demographic data and only call those appropriate prospects?

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6 Ways Marketing Automation Drives Revenue

Written By: Lea Titas |  08/12/2015  |  0 comments

As summer quickly comes to a close, it's time to starting planning for 2016.  To do that, you have to look at previous marketing campaigns to see what worked, what didn't; what content is reaching your customers, what isn't.  What's driving revenue, what isn't.  In the following infographic, we illustrate 6 ways marketing automation drives revenue.  We hope these points will help validate your business case for 2016.    

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Bounce Rate: The Most Misunderstood Metric

Written By: Kyle Chandler |  08/05/2015  |  0 comments

Let’s start with the basics. Bounce rate, as described by Google, is: “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page)”.

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