How does your marketing and sales team qualify a lead? Do you pick up the phone as soon as a prospect downloads your latest case study? Or do you have a strategy to qualify a prospect based on behavior and demographic data and only call those appropriate prospects?
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As summer quickly comes to a close, it's time to starting planning for 2016.  To do that, you have to look at previous marketing campaigns to see what worked, what didn't; what content is reaching your customers, what isn't.  What's driving revenue, what isn't.  In the following infographic, we illustrate 6 ways marketing automation drives revenue.  We hope these points will help validate your business case for 2016.    
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Let’s start with the basics. Bounce rate, as described by Google, is: “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page)”.
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