April 2021

What to Consider When Connecting Marketing Automation (MA) and Customer Relationship Management (CRM) Platforms

Written By: Hileman Group  | 04/26/2021  |  0 comments

Customer relationship management (CRM) and marketing automation (MA), on the surface, sound distinct. And they are, to a point. Despite their differences, these platforms have a lot of overlap—and a lot of opportunity. Learn about the benefits of CRM and MA individually, and how their combined power can bring your business increasingly better benefits.

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