April 2020


Best Practices for Marketing Dashboards: The Dos, Don’ts and Must-Haves

Written By: Michelle Law  | 04/22/2020  |  0 comments

Data helps fuel the success of today’s marketing efforts, but the more data you can compile, the more challenging it can be to sort through and find meaningful insights. That’s where a digital dashboard comes in. A well-designed dashboard isn’t just a visual representation of data — it brings in the most useful data so you can easily monitor, measure and analyze a campaign’s performance as it unfolds. Discover best practices for marketing dashboards, including the key traits of a dashboard and approach for building a dashboard. 


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So You Want to Send an Email: Best Practices to Ensure COVID Communications Get to Inboxes

Written By: Hileman Group  |  04/17/2020  |  0 comments

Since the coronavirus outbreak began impacting businesses in the U.S., the volume of marketing emails went up substantially. And with a need for frequent updates to customers, patients or clients, this is the time to make sure your emails are getting where they need to be. To help you with this, we prepared the following brief guide for navigating and improving your email send processes.


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Maximize Your Growth by Aligning Sales and Marketing

Written By: Kyle Chandler and Adam Esposito |  04/08/2020  |  0 comments

Turns out, alignment matters. And not just to your auto mechanic. When sales and marketing aren’t aligned, you can lose opportunities to convert leads into customers. However, when the two sides work as one, good things can and often will happen. The problem is, many organizations don’t recognize the misalignment until customer relationships suffer, opportunities are missed and revenue is lost. If this scenario seems familiar, it’s time to meet the alignment challenge head-on.


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[Infographic] The COVID Effect on Healthcare Marketing

Written By: Hileman Group  |  04/03/2020  |  0 comments

With healthcare on the frontlines of the COVID-19 crisis, healthcare marketers are also at the forefront of organizational responses. View our Infographic and learn more about how COVID-19 is affecting healthcare marketing, plus what you can be doing today.


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[Infographic] The COVID Effect on B2B Marketing

Written By: Hileman Group  |  04/03/2020  |  0 comments

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound effects on businesses and consumers in every industry — and along with it, marketing. Learn how COVID is affecting marketing in B2B spaces and what you can do starting today from our Infographic.


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