Because marketing activities are moving from traditional efforts to the more cost-effective inbound marketing strategies like search engine optimization (SEO), keeping up with the latest SEO trends is crucial to your company’s bottom line.  As search engines improve their data collection every year, SEO must progress along with it.

Last week, Alex and I were lucky enough to present at the Marketo User Group, hosted this month at Hylant Software.  Marketo is a company specializing in marketing automation software.