April 2015

Hile-lights Blog / April 2015

Top 5 Take-Aways from the Marketo Summit

Written By: Kyle Chandler | 04/29/2015  |  0 comments

Last week, we were lucky enough to attend the Marketo Marketing Nation Summit in San Francisco.  We, along with over 6,000 of our closest marketing friends, were there to learn how to "master the art & science of digital marketing", as the great people of Marketo would say.  For 3 days, we were immersed in training and exposed to some of the greatest minds in marketing.  And, from that, we can share with you our top 5 take-aways.  Enjoy! 

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SEO Best Practices for On-Page Content

Written By: Michelle Law |  04/22/2015  |  0 comments

Because marketing activities are moving from traditional efforts to the more cost-effective inbound marketing strategies like search engine optimization (SEO), keeping up with the latest SEO trends is crucial to your company’s bottom line.  As search engines improve their data collection every year, SEO must progress along with it.


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Mobilegeddon is Upon Us: Are You Ready?

Written By: Michelle Law |  04/16/2015  |  0 comments

Google makes hundreds of algorithm updates every year, most going unnoticed. However, occasionally, Google publishes a major algorithm update that affects search results significantly. Here is a breakdown of the next major Google algorithm update, what it means and how to react.

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10 Marketo Hacks to Simplify Your Day

Written By: Kyle Chandler |  04/15/2015  |  0 comments

Last week, Alex and I were lucky enough to present at the Marketo User Group, hosted this month at Hylant Software.  Marketo is a company specializing in marketing automation software. 


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April 2015



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