Think of all the great content you interact with on a daily basis. Now think about how you found it. Great content doesn’t follow the “If you build it, they will come” model. To get people to come, you have to build a strategy around it. Your potentially-great content is essentially hidden from your viewers until you’ve found a way to share it. And trust us, your audience likely won’t find your content by digging for it on their own.
So, what’s the best way to get your content found online? Here are 4 tips:
- Optimize your content with keywords.
If you have a solid understanding of who your audience is, you probably have an idea about which search terms are helping them find your content. If not, use theGoogle Keyword Planner or the Moz Keyword Difficulty Tool to find search volume and competition around phrases you may be missing out on. Once you’ve compiled a good list of terms, optimize your content with them. Just be sure to avoid keyword stuffing (loading your web page with keywords) - you could get banned from search engines!
- Utilize internal linking.
Internal linking, or linking from one of your pages to another, is a great way to encourage visitors to interact further with your content. Unlike your site’s main navigation, internal links are actual text links within your content. You can add internal links to your article or blog within the content or at the end as a CTA. For example: take a look at this blog post about how to write seriously great content. (See what I did there?)
- Make your site mobile-friendly.
Many people spend more time engaging with content on mobile devices than they do on desktops. Make it easy for them to interact with your site by making it mobile-friendly. When content is not properly formatted for mobile viewing, it’s hard to read, and Google will likely give you a low mobile-friendliness ranking, which will hurt your SEO efforts. Not sure if your site is mobile-responsive? Enter your site's URL into Google’s Mobile-Friendly Test tool to find out.
- Share your content on social media.
Thanks to social media, content sharing is easier and faster than ever. If you’ve followed the steps above to optimize your content to align with your target audience’s interests and behaviors, you’re on the right track. You can also take social sharing a step further by implementing paid social media advertising. Not familiar? Here’s a tutorial on how to build a social media advertising strategy. (See what we did again?)
Writing content is great. Sharing content is even better. Once you’ve defined a strategy, take note of what seems to be working and what’s lagging. Identifying patterns in how your content is being shared is critical to how you continue to promote it. Notice a lack of visits to a certain blog post? Do more keyword research. Not getting a ton of engagement on Facebook? Give Twitter a try. If you’re building a content strategy from the ground up, you’ll be faced with plenty of trial and error. Just be sure to measure your results, try new strategies and have fun with it!
Tell us, how do you get your content found? Sound off in the comments below!!