Hile-lights Blog

Why You Need a Creative Brief

Written By: Craig Minch | 01/10/2018  |  0 comments

A creative brief is a document that contains information for creative- and innovation-focused projects, including a summary of key factors that can impact and inspire efforts. Learn why you should use a creative brief and what the brief should include. 


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Digital Marketing Trends of 2018

Written By: Lea Titas |  01/03/2018  |  0 comments

It's a new year. New diets. New resolutions. Clean slate. What better way to get ready for the new year than to already know what are going to be the biggest trends of the year? Luckily, we have a team of experts who know a thing or two about digital marketing and, therefore, have a pretty good idea where to focus efforts in 2018.    


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Top Insights of 2017

Written By: Lea Titas |  12/27/2017  |  0 comments

It's hard to believe another year is almost in the books. Seems like it was only yesterday we were saying that about 2016! As we prepare for 2018, we thought it'd be fun to take a second look at the top articles of 2017 to find out what marketers really cared about this year. 


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Rankpocalypse: The Aftermath

Written By: Caitlin Baker & Michelle Law |  12/20/2017  |  0 comments

Last week, we hosted a webinar about the evolution of SEO keywords and how they affect (or may no longer affect) search engine results pages, lovingly referred to as “Rankpocalypse”. We thought this topic was so imperative to survival, we decided to write a follow-up post about it, expounding on answers to the questions asked in the webinar.


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Setting Marketing Goals for 2018

Written By: Lea Titas |  12/13/2017  |  0 comments

As we continue to plan for 2018, we must consider our goals for the upcoming year. Back in February, Tom Hileman presented a webinar on setting, tracking and achieving marketing goals. Since we're in the thick of planning, we thought it'd be a good idea to review these fundamentals.


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Rankpocalypse: Can SEO Survive Without Rankings?

Written By: Lea Titas |  12/06/2017  |  0 comments

Did you know we're in the middle of a rankpocalypse? As the world of SEO continues to improve the quality of search engine results, keywords and links have less importance than better user experience and valuable content. Join us on December 13th to learn how to navigate this brave new world of SEO.


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Hileman Group Named to 2017 Weatherhead 100

Written By: Lea Titas |  12/01/2017  |  0 comments

For the second consecutive year, Hileman Group has been recognized by the Case Western Reserve University’s Weatherhead School of Management as a Weatherhead 100 winner for 2017. Moving 7 places to #51, the advancement of our rankings is testament to our company and culture.


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Why Small Businesses Should Invest in Digital Marketing

Written By: Scott Taylor |  11/29/2017  |  0 comments

Small businesses face unique challenges. From growing client base while managing money to marketing in the face of new technologies, it’s both an exciting and overwhelming time to be a small business. Not so long ago, SMBs focused their marketing dollars on traditional marketing – billboards, radio and TV. However, as digital marketing spending has consistently grown in double-digital increments year over year, it’s time to get on board if you haven’t already. Below are a few reasons small businesses should invest in digital marketing.


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