Building a successful landing page is essential to any digital marketing campaign, as they get the user started along in the process of being marketed to. Knowing how to leverage your marketing automation platform to maximize a landing page template is key. At Hileman Group, Marketo is one of the Marketing Automation platforms we utilize. Over the years, we’ve learned quite a few lessons when it comes to building marketing assets in Marketo and we thought we’d be nice and share some of our process for it. After all, practice makes perfect!