As mobile internet use increases (and now surpasses desktop), a bad mobile site experience easily turns away potential customers, but a positive one can keep you bookmarked for return visits. Fortunately, creating a memorable mobile experience isn’t as complex or flashy as you might think. But getting there starts with understanding your mobile users.

With exceptions, consumers and patients have been generally overwhelmed and underserved by the quality and quantity of information throughout this COVID-19 pandemic. This lack of quality, actionable information has added to consumer stress and anxiety. Fortunately, this perceived gap in clear, authoritative health content also presents healthcare providers with an opportunity to emerge with a stronger and more strategic voice.

The buyer's journey for B2B companies is shifting. Companies are now relying more heavily on marketing channels to engage throughout the sales process, while also looking to customer data for actionable insights to help them. With this change, mapping (taking inventory of and thoroughly assessing) your sales and marketing tech stacks is now crucial. A three-phase process can help set you up to make more strategic choices about the technology, people and processes that let you engage, convert and keep more customers.

As hospitals reopen for regular patient care and elective procedures, they face a hidden danger—and it’s not just about disease exposure. Instead, healthcare providers may be exposed to a false bubble that threatens their recovery. Providers need new data and a new strategy to manage their reemergence and survive the recovery. Fortunately, that data does exist, and marketers can take the lead in helping healthcare survive for the COVID-19 recovery.