Your website plays an important role for your business. It is your public face to potential customers, a first impression and an always-open front door to your company. When it comes to a website’s appeal, a slick interface and clever content can only take it so far. For a website to truly be effective, it needs to perform well — on every device, every time. To help make sure it does, here are five best practices to elevate your business’s website.

At a time when capturing customers' attentions is more challenging than ever, the most successful companies are telling the right stories. The kind that stop us in our tracks, move us emotionally, invite us to reimagine a concept or challenge us to change our perspective. And they’re doing it with video. Discover the power of brand storytelling and how to successfully achieve this with video. 

The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare marketing. All these realities have the healthcare industry rethinking the way it connects with current and prospective patients. The practice of marketing a hospital’s services like a traditional business is nearing extinction. Today, more and more healthcare providers are tapping into the power of marketing automation.

In this month's installment of the CMO series, Allen Ginsberg is contributing his thoughts on the state of “Voice.” Is voice the next frontier for marketers? Given the rapid growth of the industry, it’s hard to argue. Some have said it’s just another consumer interface, but voice may be more important than social in the near future.