Hile-lights Blog

Why Video Storytelling Brings Brands to Life

Written By: Michael Cioffi | 11/13/2019  |  0 comments

At a time when capturing customers' attentions is more challenging than ever, the most successful companies are telling the right stories. The kind that stop us in our tracks, move us emotionally, invite us to reimagine a concept or challenge us to change our perspective. And they’re doing it with video. Discover the power of brand storytelling and how to successfully achieve this with video. 

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Marketing Automation: A Prescription for Successful Patient-Provider Relationships

Written By: Angela Ruggeri |  11/06/2019  |  0 comments

The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare marketing. All these realities have the healthcare industry rethinking the way it connects with current and prospective patients. The practice of marketing a hospital’s services like a traditional business is nearing extinction. Today, more and more healthcare providers are tapping into the power of marketing automation.

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CMO Series - Voice, The Next Frontier

Written By: Allen Ginsberg |  10/30/2019  |  0 comments

In this month's installment of the CMO series, Allen Ginsberg is contributing his thoughts on the state of “Voice.” Is voice the next frontier for marketers? Given the rapid growth of the industry, it’s hard to argue. Some have said it’s just another consumer interface, but voice may be more important than social in the near future.

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How In-Person Whiteboarding Fosters Collaboration and Creativity in Real Time

Written By: Joe Ickes |  10/23/2019  |  0 comments

Move over, PowerPoint — there’s a better way businesses can communicate with colleagues, clients and prospective customers. A simple yet engaging alternative welcomes sketches, two-way conversations and all kinds of feedback: the whiteboard. 

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Website Accessibility 1, Domino’s 0. What’s Your Score?

Written By: Kate Penrod  |  10/16/2019  |  0 comments

Recently, the U.S. Supreme Court denied a petition from Domino’s to hear their appeal after a lower court effectively ruled that their website must be accessible to those with disabilities. Yet while some may see this as a huge win in the fight for mandatory website accessibility and web equality, it still leaves a lot of questions unanswered. Learn more about ADA compliance and the current state of website accessibility laws.

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