On May 14th, Google hosted their annual ‘Google Marketing Live’ Ad Keynote and announced several new digital marketing products, and the new best practices accompanying these innovations. This Keynote is an important event for learning new Google Ads features, how they work and how they will impact what we do every day in the near future. We have put together this list of the top 5 key takeaways just for you.

In today’s consumer-focused world, healthcare marketers must learn to consider the entire patient lifecycle and how to provide more personalized, continuous consumer experiences for patients. On May 22, our very own Tom Hileman will be speaking with Sue Omori, Executive Director of Marketing Account Services from the Cleveland Clinic, at the Forum for Healthcare Strategists. Learn more about the forum, his topic and the continuously changing world of healthcare marketing.

In 2018, we noted that the voice search revolution was on the rise and the key elements of voice search digital marketers should keep in mind. 2019 has already proved that the voice search phenomenon will continue to grow. Learn what you need to know about voice search in 2019. 

As the healthcare industry continues to move from episodic sick care (think treatments for cancer, heart conditions, etc.) to ongoing well care, healthcare marketers need to change their thinking. In this new age of consumerism, patients are empowered to make their own decisions when it comes to healthcare. We sat down with our very own Tom Hileman to get his take on the topic and learn about his recent podcast with Touch Point Media.