Hile-lights Blog

6 Ways to Work Smarter with Your Agency

Written By: Tom Hileman | 03/08/2018  |  0 comments

We came up with six best practices for you to get exactly what you need (and, hopefully, a bit more than you expected) out of your marketing agency relationship.


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#HilemanTakeover - February

Written By: Lea Titas |  02/28/2018  |  0 comments

Since it's the last day of February, we thought we'd have our first #HilemanTakeover of the year (see what we did there? last...first...) Today's lucky "volunteer" is Sarah Wojtila, Account Coordinator at Hileman Group. Follow her on our Twitter and Instagram feeds to see how she spends her days at Hileman Group!


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Building and Maintaining Effective Teams: Your Questions Answered

Written By: Lea Titas |  02/21/2018  |  0 comments

Building an effective team is like building a house. You can’t build a reliable house without a sound foundation. Last week, Tom Hileman offered up his expertise by providing tactics to building and maintaining an effective team. We're providing the audio as well as answers to the questions asked in the webinar.


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Happy Valentine's Day from Hileman Group!

Written By: Lea Titas |  02/14/2018  |  0 comments

It's Valentine's Day! And what says, "I dig you" better than a cheesy pick-up line? Nothing! Which is why we made encouraged a few Hileman team members to read some on-camera for our your enjoyment!


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You're Invited: Building and Maintaining Effective Teams

Written By: Lea Titas |  02/07/2018  |  0 comments

The success of any project can easily be attributed to the people who contributed. So, how do you get the right people in the right room at the right time? Join us on Wednesday, February 14th, as Tom Hileman presents several strategies to building and maintaining effective teams.


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Top Conferences to Attend in 2018

Written By: Lea Titas |  01/31/2018  |  0 comments

Thinking about attending a conference this year? Don't know which one is right for you? Well, you're in luck! We have put together our annual list of conferences you should be attending in 2018. So, call your travel agent, set up your frequent flyer program and turn on your out-of-office, you’re going on a trip!


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Social Listening and 5 Ways to Use it for Your Business

Written By: Caroline Amantea |  01/24/2018  |  0 comments

If you’ve heard of social monitoring (a way to monitor what's being said about your business across the internet), you’ll find social listening to be very similar. These two tactics work best when used together, but they don’t necessarily mean the same thing. While social monitoring identifies and responds to brand mentions, social listening collects those insights and makes decisions to better your business. Here are five ways you can use social listening to improve your business.


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How to Create an Effective Inbound Marketing Campaign

Written By: Michelle Law |  01/17/2018  |  0 comments

Launching an effective inbound marketing campaign can be fun and exciting. But, if the right steps aren’t taken pre-launch, you may end up with disappointing results. Follow these six steps to learn how to create an effective inbound marketing campaign from the start.


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