Hile-lights Blog

Using the Healthcare Martech Stack to Nurture Patient Acquisition

Written By: Kyle Chandler | 01/29/2020  |  0 comments

Healthcare consumerism — the concept of putting healthcare decision-making and purchasing power into the hands of consumers — has changed the way we find and access healthcare. With more consumers playing an active role in choosing their healthcare services, healthcare marketers are adopting and fine-tuning digital front-door strategies to engage with and create loyal customers. Marketing technology, or martech, is a vital part of this process.


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How Marketing Is Transforming Healthcare by Promoting Personalized, Proactive Care

Written By: Brett Colasanti |  01/15/2020  |  0 comments

Today’s consumers expect to “own their health,” which means they have the control, awareness and tools to influence their healthcare decisions. To connect with consumers, providers must create memorable experiences that inform, delight and spark an emotional connection. And with healthcare more consumerized than ever, patients want access to relevant, personalized information and services simply by tapping a screen or clicking a mouse.


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Why We Love 2020 Already: Hileman Group’s Leadership Speaks

Written By: Hileman Group  |  12/30/2019  |  0 comments

As we put a bow on 2019, one thing’s for certain: it was a year we’ll want to remember. Our agency family grew 30 percent, developed new client relationships and even deepened others. There’s many things we’re proud of as we look back on a year of growth and learning. And we want to cap off the year by having our leadership team share what they prized most from 2019 — and what we’re most excited about in our future.


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CMO Series - How Cable-Cutting Is Transforming Video Marketing

Written By: Allen Ginsberg |  12/18/2019  |  0 comments

Consumers are cutting the cord with cable in record numbers. Over-the-top (OTT) media like Roku and Apple TV have now surpassed cable in delivering video to viewers. And this growth isn’t slowing down. Discover how advertisers are handling this change and the new tactics they are using. 


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7 Reasons to Add HTML5 Ads to Your Marketing Mix

Written By: Karl Schneider |  12/11/2019  |  0 comments

Whether it’s over-produced infomercials, repetitive radio spots or the mammoth billboards lining the highways, ads have become a national nuisance. And digital ads are no exception. So how can marketers capture the attention of audiences? HTML5 ads can help. Discover how HTML5 ads can break through the digital clutter and drive stronger website traffic. 


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