Hile-lights Blog

Meet the 2019 Interns!

Written By: Caitlin Matsen  | 06/20/2019  |  0 comments

It's that time of the year again - intern season! We are very excited to welcome this year's intern group who will be assisting on our Marketing, Creative, Technology and Account Services teams. Get to know a little more about these excellent candidates, their internship, and what they are most excited to learn. 

 

 


Read More

Emerging Marketing Technologies Webinar: Your Questions Answered

Written By: Matthew Schott |  06/12/2019  |  0 comments

Marketing technology is an ever-evolving space and with the help of our panel of marketing professionals and experts, we plan to break down the 5 emerging marketing technologies you need to know. We would like to extend a huge thank you to Jared Fuller, Sr. Director of Partnerships at Drift, for joining us at Hileman Group and helping break down the tools you need to be paying attention to.


Read More

Maximizing the Classy API: An Interview with Dalton Mankin and Abby Whited

Written By: Caitlin Matsen  |  06/07/2019  |  0 comments

On June 11, our very own Dalton Mankin and Abby Whited will be leading a workshop at this year’s Collaborative conference. We sat down to talk with them about the event, their topic, and why it’s an important and helpful session topic for other conference attendees.


Read More

CMO Series - State of the Media: The Upfronts Are Upon Us

Written By: Allen Ginsberg |  05/29/2019  |  0 comments

Readers, we are ecstatic to introduce our new CMO blog series! What does this series entail? We're glad you asked! In this series, guest blogger and former BBDO Media Director Allen Ginsberg will discuss industry highlights, trends and thoughts on the current and future state of the digital marketplace from a senior perspective. 

This month, Allen is contributing his thoughts on the upfront television and digital marketplace. Let's dive in!


Read More

Google Marketing Live 2019 Recap

Written By: Caitlin Matsen  |  05/22/2019  |  0 comments

On May 14th, Google hosted their annual ‘Google Marketing Live’ Ad Keynote and announced several new digital marketing products, and the new best practices accompanying these innovations. This Keynote is an important event for learning new Google Ads features, how they work and how they will impact what we do every day in the near future. We have put together this list of the top 5 key takeaways just for you.


Read More