Hile-lights Blog

Mergers & Acquisitions: How Will They Shape Martech?

Written By: Joe Conner | 06/26/2019  |  0 comments

In the information age we live in, consumers are more knowledgeable than ever before. This has made it more difficult to use traditional marketing tactics. This change in consumer behavior has not only had an impact on marketers, but it has also created the need for more powerful marketing tools. As marketers begin to rely on these tools, technology companies are trying to find new ways to better serve their clients, leading to many recent martech company mergers & acquisitions. But how will this impact current marketing technology? Check out the 3 biggest, most recent acquisitions that are shaping martech and what this means for the future.

 


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Meet the 2019 Interns!

Written By: Caitlin Matsen  |  06/20/2019  |  0 comments

It's that time of the year again - intern season! We are very excited to welcome this year's intern group who will be assisting on our Marketing, Creative, Technology and Account Services teams. Get to know a little more about these excellent candidates, their internship, and what they are most excited to learn. 

 

 


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Emerging Marketing Technologies Webinar: Your Questions Answered

Written By: Matthew Schott |  06/12/2019  |  0 comments

Marketing technology is an ever-evolving space and with the help of our panel of marketing professionals and experts, we plan to break down the 5 emerging marketing technologies you need to know. We would like to extend a huge thank you to Jared Fuller, Sr. Director of Partnerships at Drift, for joining us at Hileman Group and helping break down the tools you need to be paying attention to.


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Maximizing the Classy API: An Interview with Dalton Mankin and Abby Whited

Written By: Caitlin Matsen  |  06/07/2019  |  0 comments

On June 11, our very own Dalton Mankin and Abby Whited will be leading a workshop at this year’s Collaborative conference. We sat down to talk with them about the event, their topic, and why it’s an important and helpful session topic for other conference attendees.


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CMO Series - State of the Media: The Upfronts Are Upon Us

Written By: Allen Ginsberg |  05/29/2019  |  0 comments

Readers, we are ecstatic to introduce our new CMO blog series! What does this series entail? We're glad you asked! In this series, guest blogger and former BBDO Media Director Allen Ginsberg will discuss industry highlights, trends and thoughts on the current and future state of the digital marketplace from a senior perspective. 

This month, Allen is contributing his thoughts on the upfront television and digital marketplace. Let's dive in!


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