Hile-lights Blog

Virtual Healthcare vs In-Person Healthcare: From both sides of the counter

Written By: Hileman Group  | 02/17/2022  |  0 comments

When COVID-19 hit in 2020, it shut everything down, quarantining people to their homes with little access to the outside world. Ulterior methods were sought to guard our health, such as working from home, virtual meetups with friends, and shipping groceries. However, about two years into the pandemic, many businesses have reopened with a new normal expectation in place. Many still work from home while others employ a hybrid method. The health industry is the same. Operating on both sides of the counter, it is a marriage of both safety and convenience. But is one method more dependable with better results than simple convenience, or is telehealth simply an alternate operation to meet personal preference that will last long after the worst of the pandemic?



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Holiday Season 2021: The More (Gifts) the Merrier

Written By: Hileman Group  |  12/15/2021  |  0 comments

Happy holidays! We asked the Hileman Group team to share their favorite holiday gifts growing up. 

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Hileman Group Named a 2021 Winner of Weatherhead 100

Written By: Hileman Group  |  12/10/2021  |  0 comments

Each year, the Weatherhead 100 awards recognize the companies that exemplify leadership, growth and success in the region, and Hileman Group has been named a 2021 winner!

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[webinar] Service Line Marketing: The Front Lines for Patient Acquisition

Written By: Hileman Group  |  11/30/2021  |  0 comments

In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts – Dara Krueger [Cleveland Clinic],​ Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.

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Concept Storytelling Vs. Facts & Stats

Written By: Hileman Group  |  11/29/2021  |  0 comments

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories were passed down generations as a way to learn and evolve but also to remember our history and where we come from. Now, stories are still important roadmaps to bring people together. By building empathy, we form connections across time and distance. Stories are even an incredibly valuable marketing tool.

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