Since the coronavirus outbreak began impacting businesses in the U.S., the volume of marketing emails went up substantially. And with a need for frequent updates to customers, patients or clients, this is the time to make sure your emails are getting where they need to be. To help you with this, we prepared the following brief guide for navigating and improving your email send processes.

Turns out, alignment matters. And not just to your auto mechanic. When sales and marketing aren’t aligned, you can lose opportunities to convert leads into customers. However, when the two sides work as one, good things can and often will happen. The problem is, many organizations don’t recognize the misalignment until customer relationships suffer, opportunities are missed and revenue is lost. If this scenario seems familiar, it’s time to meet the alignment challenge head-on.

With healthcare on the frontlines of the COVID-19 crisis, healthcare marketers are also at the forefront of organizational responses. View our Infographic and learn more about how COVID-19 is affecting healthcare marketing, plus what you can be doing today.

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound effects on businesses and consumers in every industry — and along with it, marketing. Learn how COVID is affecting marketing in B2B spaces and what you can do starting today from our Infographic.