Hile-lights Blog

Best Practices for Marketo Guided Landing Pages

Written By: Kevin Schroeder  | 09/18/2019  |  0 comments

Building a successful landing page is essential to any digital marketing campaign, as they get the user started along in the process of being marketed to. Knowing how to leverage your marketing automation platform to maximize a landing page template is key. At Hileman Group, Marketo is one of the Marketing Automation platforms we utilize. Over the years, we’ve learned quite a few lessons when it comes to building marketing assets in Marketo and we thought we’d be nice and share some of our process for it. After all, practice makes perfect!


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#CMWorld 2019: Sessions to Attend

Written By: Caitlin Matsen  |  08/30/2019  |  0 comments

It’s almost our favorite time of the year again… Content Marketing World! To help you prepare for this year’s “Greatest Content Marketing Show on Earth” (this year’s theme), we’ve created a guide of the sessions you won’t want to miss. Grab your top hat, some popcorn, and prepare to be dazzled by this year’s speakers and sessions.


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CMO Series - The Podcasts Keep Coming

Written By: Allen Ginsberg |  08/28/2019  |  0 comments

In this month’s installment of our CMO series, Allen Ginsberg continues to offer insight into industry trends and highlights by discussing the rise of podcasts and the impacts these developments are having on consumers and marketers. New to the series? Start from the beginning here!


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#SHSMD19 Top 6 Sessions You Can’t Miss

Written By: Caitlin Matsen  |  08/26/2019  |  0 comments

SHSMD 2019 is approaching quickly and to help you get ready, we have compiled a guide of our top, must-see sessions for this year’s conference! Please note that a few of these sessions overlap, so make sure to divide and conquer with friends, colleagues, and fellow healthcare attendees.


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How to Run an Effective Brainstorm Session: Your Questions Answered

Written By: Caitlin Matsen  |  08/21/2019  |  0 comments

We hosted a webinar, led by our very own Craig Minch, Director of Creative Services, and Kate Penrod, SR. Visual Designer, breaking down the crucial elements needed for an effective brainstorm. Here are the answers to the questions asked in the webinar.


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