Hile-lights Blog

[Infographic] The COVID Effect on B2B Marketing

Written By: Hileman Group  | 04/03/2020  |  0 comments

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound effects on businesses and consumers in every industry — and along with it, marketing. Learn how COVID is affecting marketing in B2B spaces and what you can do starting today from our Infographic.


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A Digital Magazine Helps Tell Cleveland Clinic’s Story — Beautifully

Written By: Hileman Group  |  03/31/2020  |  0 comments

Recently recognized as the second-best hospital in the world, Cleveland Clinic is both a medical pioneer and a healthcare powerhouse, providing millions from around the world with innovative, patient-centered care. It’s also a nonprofit. And that means strong relationships with its donors are critical. With plans to expand its footprint, Cleveland Clinic launched a $2 billion fundraising effort in 2019 to fund new facilities, training and research. To achieve that goal, they needed help from the right tool and the right partners.


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22 Conferences to Attend in 2020

Written By: Hileman Group  |  03/11/2020  |  0 comments

As a part of a constantly changing digital marketing universe, you never want to stop growing. Of course, a great way to discover what’s new and what’s working for your fellow marketers is to attend a conference or two every year. We’ve rolled out our annual list of the top marketing, creative and technology conferences in 2020 so you can find what sparks your interest, book your flight and get ready to grow!


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Bringing High-Touch to Marketing: A Model for Authentic Brand Experiences

Written By: Laura Marzec |  02/12/2020  |  0 comments

How much guidance do you need to buy a pack of gum? Probably not a lot. You might be partial to a brand or flavor (or price), but your choice shouldn’t take more than a second or two in the checkout line. What about choosing a new bank, though? Or a healthcare provider? For more complex products and services, we want more of everything. That’s where high-touch marketing shines — delivering the right content at the right times to a target audience that makes a purchase decision over time.


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How Marketing is Transforming Healthcare by Promoting Personalized, Proactive Care

Written By: Brett Colasanti |  01/15/2020  |  0 comments

Today’s consumers expect to “own their health,” which means they have the control, awareness and tools to influence their healthcare decisions. To connect with consumers, providers must create memorable experiences that inform, delight and spark an emotional connection. And with healthcare more consumerized than ever, patients want access to relevant, personalized information and services simply by tapping a screen or clicking a mouse.


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