Hile-lights Blog

Impactful Metrics within Healthcare Service Line Marketing

Written By: Hileman Group | 07/15/2022  |  0 comments

Analytics are a natural component of marketing programs. If the goal of a healthcare marketing campaign is to attract and retain patients, how do we know we succeeded? Learn 4 impactful metrics to measure and why they matter. These metrics and much more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.


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The Future of Search: Bidding Adieu to Expanded Text Ads

Written By: Hileman Group |  07/15/2022  |  0 comments

Ready or not, the change from Expanded Text Ads to Responsive Text Ads is coming. Read on to learn what this change means for you and the kinds of changes should you be making now to ensure your account doesn’t take a big hit in July.


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Overcoming Service Line Marketing Challenges in Healthcare

Written By: Hileman Group |  06/30/2022  |  0 comments

What are the biggest challenges healthcare organizations face when it comes to service line marketing? This and many other questions will be answered in a panel discussion featuring our very own Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.


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The Nuances of Marketing for a Children’s Hospital

Written By: Hileman Group |  06/15/2022  |  0 comments

While no one wants to think about needing care, you do want the pediatric population to choose your hospital system when they do end up needing you. But the implementation of children’s healthcare marketing programs is not the same as adult programs. Here are 4 nuances of children’s healthcare marketing.


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The Power Behind AI-Powered Search

Written By: Hileman Group |  05/15/2022  |  0 comments