Hile-lights Blog

Healthcare and IT Marketing: An Interview with Kyle Chandler

Written By: Lea Titas | 04/10/2019  |  0 comments

Healthcare and IT. Doesn’t exactly sound like they go hand-in-hand, but you’d be surprised how much these two overlap. On April 17th, our very own Kyle Chandler will be part of a panel discussion at this year’s Health IT Marketing and PR Community (HITMC) conference. We sat down to talk with him about the conference, his topic and the future of healthcare and IT marketing.

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TL;DR Video Series Episode 2: Accessibility for Everyone

Written By: Hileman Group |  04/09/2019  |  0 comments

There are a lot of common misconceptions about creating accessible websites, ranging from “it’s boring” to “there’s too much to do.” While, yes, we agree that there is a lot to do, it is far from boring. And, when done right, it just might make you a better person. In our next TL;DR installment, we take you through the 150-page book (not including resources), Accessibility for Everyone, by Laura Kalbag.

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Why Use Social Media Tactics for Brand Awareness?

Written By: Michelle Law |  03/28/2019  |  0 comments

Social media seems to be everywhere these days. While social media is great for a number of reasons, it has proven to be especially effective (and way cheaper) for generating brand awareness. Learn why social media tactics are powerful tools for generating and shaping the way audiences engage with brands.

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Marketo Summit 2019: Sessions to Attend

Written By: Chelsea Kiko |  03/22/2019  |  0 comments

The Marketing Nation Summit is just around the corner and we couldn't be more excited! Now that Marketo has a new home at the Adobe Summit, you can expect to meet more like-minded marketers, hear from more top leadership and, let's face it, engage in more fun and activities. To help you prepare for the greatest week in a marketing automation specialist's career, here are a few of the top sessions we recommend you attend this year.

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TogetherDigital: Providing Female Professional Development

Written By: Caitlin Matsen |  03/20/2019  |  0 comments

Women in Digital, now called TogetherDigital (emphasis on the Together), recently announced their rebranding at the SXSW Conference in Austin, Texas. Despite their new name and new website, their purpose remains the same: empower women and provide them with a space and community that propels women forward and aids in their professional development. Learn more about this group and how it impacts the future of digital.

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