Hile-lights Blog

Website Accessibility 1, Domino’s 0. What’s Your Score?

Written By: Kate Penrod  | 10/16/2019  |  0 comments

Recently, the U.S. Supreme Court denied a petition from Domino’s to hear their appeal after a lower court effectively ruled that their website must be accessible to those with disabilities. Yet while some may see this as a huge win in the fight for mandatory website accessibility and web equality, it still leaves a lot of questions unanswered. Learn more about ADA compliance and the current state of website accessibility laws.

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Don’t Let Google API Fees Devour Your Website Budget

Written By: Jordan Hanchin  |  10/09/2019  |  0 comments

In the summer of 2018, it happened. Google made sweeping changes to its API products, including the popular Google Maps used on countless websites. It’s a decision that has hit developers and entrepreneurs particularly hard in a very sensitive place — their budgets. Discover these tips and tricks for preventing Google API costs from eating at your budget.

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Advance Your Marketing and Paid Search With AI

Written By: Brett Colasanti |  10/02/2019  |  0 comments

Google Search uses it to spot trends. Retargeted Facebook ads use it to reunite customers with their abandoned shopping carts. Even Netflix uses it to suggest shows based on your viewing preference or rating. Projected to be a $71 billion global market by 2024, artificial intelligence (AI) has become a powerful tool for digital marketers. Whether you’re marketing your business, or you’ve been hired to market someone else’s, you’ll want to tap into the power of AI.

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Best Practices for Marketo Guided Landing Pages

Written By: Kevin Schroeder  |  09/18/2019  |  0 comments

Building a successful landing page is essential to any digital marketing campaign, as they get the user started along in the process of being marketed to. Knowing how to leverage your marketing automation platform to maximize a landing page template is key. At Hileman Group, Marketo is one of the Marketing Automation platforms we utilize. Over the years, we’ve learned quite a few lessons when it comes to building marketing assets in Marketo and we thought we’d be nice and share some of our process for it. After all, practice makes perfect!

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#CMWorld 2019: Sessions to Attend

Written By: Caitlin Matsen  |  08/30/2019  |  0 comments

It’s almost our favorite time of the year again… Content Marketing World! To help you prepare for this year’s “Greatest Content Marketing Show on Earth” (this year’s theme), we’ve created a guide of the sessions you won’t want to miss. Grab your top hat, some popcorn, and prepare to be dazzled by this year’s speakers and sessions.

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