Hile-lights Blog

The 5 Themes from INBOUND 2017: A Quick Recap List

Written By: Michelle Law | 09/29/2017  |  0 comments

INBOUND is a conference held annually that shares the latest from the greatest in inbound marketing. This year was an action-packed week with inspiring spotlights, tips and hacks, advice from successful thought-leaders, and drinks (both coffee and the good kind). Subject matter experts, like Rand Fishkin, Larry Kim, Darhmesh Shah, Brian Halligan, and more, highlighted the changes that are happening in the industry and how to stay ahead of the curve. Sad you missed it? Or still trying to relive every moment? Here are the 5 themes woven throughout the week.


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Google and Marketo: The Marriage of AdTech and MarTech

Written By: Brett Colasanti |  09/27/2017  |  0 comments

Recently, Marketo, the leading provider of marketing automation software, and Google Cloud announced “a multi-year collaboration to scale Marketo's infrastructure in the public cloud and create integrated solutions for marketers”. Read as we wax poetic on what this means for the future of AdTech and MarTech.


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What You Might Miss During the ‘HTTPS’ Switch

Written By: Steven Snider |  09/20/2017  |  0 comments

Now that Google is updating their policy and browser behavior, how much time do you need to spend ramping up on HTTPS, SSL, TLS?  The simple answer is "not much", distilling the acronyms to basic concepts takes no time at all, and, once a few changes are made, you can secure your site and no longer be deemed insecure!


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5 Takeaways from Content Marketing World 2017

Written By: Lea Titas |  09/13/2017  |  0 comments

As always, we left Content Marketing World with a million ideas and couldn’t wait to implement them as soon as we could. But, if we’ve learned anything, we’ve learned that there’s a lot of upfront work involved before you can successfully implement content marketing in your organization.


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The Evolution of SEO Keyword Research Broken Down by 5 Metrics

Written By: Michelle Law |  09/06/2017  |  0 comments

If your SEO keyword research is still based on volume only, you are doing it wrong. Keyword research has evolved alongside SEO tactics and search engine updates. Long gone are the days of keyword stuffing, keyword cloaking, and keyword research based on one metric. Take a look at the “evolution of SEO keyword research”!


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Chrome Security Warning Updates: What Do They Mean?

Written By: Michelle Law |  08/30/2017  |  0 comments

A “not secure” message will display when users enter text on an HTTP page and on all HTTP pages in Incognito as part of Chrome’s new security warning update. What does this mean for you?


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#HilemanTakeover - August

Written By: Lea Titas |  08/25/2017  |  0 comments

It's the end of August. The days are getting shorter, the kids are going back to school and it's time for another Hileman Takeover! And today is a special treat because we get to follow Brett Colasanti, Managing Partner at Hileman Group! Now we'll get the REAL scoop about what goes on around here (hint: it involves drinking coffee). Follow him on Twitter and Instagram all day today!


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What to See at Content Marketing World 2017

Written By: Lea Titas |  08/23/2017  |  0 comments

Content Marketing World 2017 is less than 2 weeks away and we could not be more excited! It seems that each year gets bigger and better and 2017 is no exception. With a focus on performance, this conference is chock full of sessions measuring content marketing success, a thing most content marketers struggle with on a daily basis. So, what sessions should you attend? Take a look at our suggestions!


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