Hile-lights Blog

7 Best Practices for Effective Web Design

Written By: Aaron Gelston | 06/13/2018  |  0 comments

Effective web design starts with a complete understanding of a company's target audience. It is paramount to the end user's success that there is constant collaboration between designers, content creators and strategists. However, there are some general design practices that can set you in the right direction, regardless of your industry or the characteristics of your personas.

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Facebook Ad Targeting Changes Are Coming

Written By: Michelle Law |  06/06/2018  |  0 comments

Big changes are brewing – both for Facebook and for advertisers. As you may have guessed, a lot of changes in Facebook advertising are a direct result of the Cambridge Analytica data breach. While we all can agree (both as consumers and advertisers) additional safeguards are better, it is likely to cause some disruptions for advertisers. The main changes affecting most U.S. Facebook advertising efforts are the removal of Partner Categories and more restrictions on custom audience uploads.

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Design Thinking and Marketing

Written By: Joe Ickes |  05/30/2018  |  0 comments

Design thinking is all about change and innovation. It's keeping the end users of your product, process or service in mind when enacting it. It allows for rapid innovation, experimentation, and change in order to test out new ideas. But, before we get into how it can make those things better, we must talk about what design thinking is and what it means for marketing.

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Meet the 2018 Interns!

Written By: Lea Titas |  05/23/2018  |  0 comments

It's intern season again at Hileman Group and we couldn't be more excited (we finally have people to fetch us coffee!). This year, we have several great candidates to assist on our Marketing, Creative, Technology and Account Services teams. Get to know a little about why they chose an internship and what they hope to learn. When we check back in with them at the end of the summer, we'll see if they achieved their goals!

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Best Newsletter Designs

Written By: Angela Ruggeri |  05/16/2018  |  0 comments

The goal of a newsletter is not necessarily to inspire awe with its design; rather, newsletters are meant to share the latest up-to-date information from a specific source or topic. Put simply – when it comes to newsletters, we design for the content, not write the content for the design. At least, we should. To help get you started thinking about what makes a good newsletter design, here are a few tips.

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