Hile-lights Blog

Rankpocalypse: Can SEO Survive Without Rankings?

Written By: Lea Titas | 12/06/2017  |  0 comments

Did you know we're in the middle of a rankpocalypse? As the world of SEO continues to improve the quality of search engine results, keywords and links have less importance than better user experience and valuable content. Join us on December 13th to learn how to navigate this brave new world of SEO.


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Hileman Group Named to 2017 Weatherhead 100

Written By: Lea Titas |  12/01/2017  |  0 comments

For the second consecutive year, Hileman Group has been recognized by the Case Western Reserve University’s Weatherhead School of Management as a Weatherhead 100 winner for 2017. Moving 7 places to #51, the advancement of our rankings is testament to our company and culture.


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Why Small Businesses Should Invest in Digital Marketing

Written By: Scott Taylor |  11/29/2017  |  0 comments

Small businesses face unique challenges. From growing client base while managing money to marketing in the face of new technologies, it’s both an exciting and overwhelming time to be a small business. Not so long ago, SMBs focused their marketing dollars on traditional marketing – billboards, radio and TV. However, as digital marketing spending has consistently grown in double-digital increments year over year, it’s time to get on board if you haven’t already. Below are a few reasons small businesses should invest in digital marketing.


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Happy Thanksgiving from Hileman Group!

Written By: Kate Penrod |  11/22/2017  |  0 comments

With Thanksgiving just a day away, it's officially the holidays in our book! That means annoying your coworkers with weeks of nonstop holiday music, twinkle lights and impromtu holiday parties (it's 3:00 p.m. on a Friday in December - why not?!). We're beside ourselves with excitement! But, with excitement comes gratefulness. Grateful for these small tokens, grateful for friends and family, and grateful to work in a place as awesome as Hileman Group. This year, we decided to #givethanks through video.


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Promoting Video on Social

Written By: Caitlin Baker |  11/16/2017  |  0 comments

We’re living in the age of video. It’s pretty much unavoidable at this point – scroll through your Facebook, Instagram, or Twitter feed and you know what we’re talking about. There are a million ways to tell your story with video; whether it’s eight seconds or a four-part series. What we’re saying is: if you haven’t started using video to promote you and/or your brand, you’re behind.


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