Hile-lights Blog

For Once, Don’t Be Like Beyoncé

Written By: Kate Penrod | 01/09/2019  |  0 comments

Last week, a visually impaired woman from New York decided to sue Beyoncé's management company, citing that her website is in violation of the Americans with Disabilities Act (ADA) because the site is inaccessible for individuals with visual impairments. Will this set a precedent for all websites? 

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TL;DR Video Series Episode 1: 23 Principles for Designing More Persuasive Landing Pages

Written By: Hileman Group |  12/26/2018  |  0 comments

Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!

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Happy Holidays from Hileman Group!

Written By: Lea Titas |  12/19/2018  |  0 comments

Before the mass exodus to a well-deserved holiday break, we thought today would be a good time to say happy holidays and thanks for another great year. In this year's holiday "card", we were asked by Santa to choose the next reindeer to be on Santa's sleigh team. Since no one says no to Santa, we agreed – by making these reindeer participate in Reindeer Games! Check out the videos and vote for your favorite reindeer. 

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7 Ways to Improve Your Website's Security

Written By: JT Gabriel |  12/12/2018  |  0 comments

Maintaining proper website security is at the top of every developer's To Do list. You might be thinking, "Why would anyone want to hack my little site?", but you'd be surprised to learn that websites are compromised all the time. Here are seven simple tips to help keep your website secure.

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Listen On-Demand: The ROI of Professional Development Webinar

Written By: Lea Titas |  12/05/2018  |  0 comments

Today, our very own Tom Hileman and Valerie Kovacs of First Federal Lakewood presented a webinar about the ROI of professional development. Listen as they share why professional development is important, the various types of professional development programs and how you can get started.

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[infographic] Dos and Don'ts of Effective Reporting

Written By: Lea Titas |  11/28/2018  |  0 comments

Where would marketing be without reporting? For some, probably with a lot less headaches. For data-driven marketers like ourselves, we’d be lost without it. But there is a right and a wrong way to do it. This infographic offers some helpful dos and don'ts for effective reporting.

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[webinar invite] The ROI of Professional Development

Written By: Lea Titas |  11/21/2018  |  0 comments

Professional development, while necessary, can be difficult to implement within an organization. However, when done correctly, the return on its investment is invaluable. In the following webinar, Tom Hileman and Valerie Kovacs take you through different types of professional development and how your organization can get started. Register today!

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LinkedIn Targeting Now Available in Bing Search

Written By: Kim Sullivan |  11/14/2018  |  0 comments

Two years after Microsoft acquired LinkedIn, we are finally seeing what we have been waiting for – profile targeting which leverages LinkedIn data for search campaigns in Bing. Learn what this means for your next digital advertising campaign.

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