Marketing automation is important not only for the patient journey, but to providers that are involved in the journey, as well. It helps prevent gaps in patient care, increase preventative measures instead of reactive treatments, and ensure patients stay healthy. Read on to learn more. 

Usability testing is imperative to staying connected with your audience. Ensuring your website is easy and intuitive to operate lets clients know that you value their time and attention. Here’s what you need to know.      

In May 2021, a co-sponsored study surveyed 118 healthcare leaders from health systems across the country to review how healthcare organizations invest and evolve their automation efforts. Join marketing leaders from across the industry as they revisit this data and see how these organizations have continued to adjust their automation roadmap and what they see as the future trend for this coming year.

Having an accessible and inclusive website (one that is ADA compliant) makes it easier for more people to interact with your business online. From people with varying experiences using the web to people with various disabilities, accessibility is a key feature in establishing your business has a trustworthy presence online.