The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt — your leads and clients as well. But if your contacts are going to get their life and business back on track, they need a different kind of value proposition from you. Here’s how you can build toward becoming a trusted advisor in a time of need — and be truly helpful. It starts with making your short-term approach playing the long game.

Data helps fuel the success of today’s marketing efforts, but the more data you can compile, the more challenging it can be to sort through and find meaningful insights. That’s where a digital dashboard comes in. A well-designed dashboard isn’t just a visual representation of data — it brings in the most useful data so you can easily monitor, measure and analyze a campaign’s performance as it unfolds. Discover best practices for marketing dashboards, including the key traits of a dashboard and approach for building a dashboard. 

Since the coronavirus outbreak began impacting businesses in the U.S., the volume of marketing emails went up substantially. And with a need for frequent updates to customers, patients or clients, this is the time to make sure your emails are getting where they need to be. To help you with this, we prepared the following brief guide for navigating and improving your email send processes.

Turns out, alignment matters. And not just to your auto mechanic. When sales and marketing aren’t aligned, you can lose opportunities to convert leads into customers. However, when the two sides work as one, good things can and often will happen. The problem is, many organizations don’t recognize the misalignment until customer relationships suffer, opportunities are missed and revenue is lost. If this scenario seems familiar, it’s time to meet the alignment challenge head-on.