Hile-lights Blog

Holiday Season 2021: The More (Gifts) the Merrier

Written By: Hileman Group  | 12/15/2021  |  0 comments

Happy holidays! We asked the Hileman Group team to share their favorite holiday gifts growing up. 


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Hileman Group Named a 2021 Winner of Weatherhead 100

Written By: Hileman Group  |  12/10/2021  |  0 comments

Each year, the Weatherhead 100 awards recognize the companies that exemplify leadership, growth and success in the region, and Hileman Group has been named a 2021 winner!


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[webinar] Service Line Marketing: The Front Lines for Patient Acquisition

Written By: Hileman Group  |  11/30/2021  |  0 comments

In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts –Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.


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Concept Storytelling Vs. Facts & Stats

Written By: Hileman Group  |  11/29/2021  |  0 comments

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories were passed down generations as a way to learn and evolve but also to remember our history and where we come from. Now, stories are still important roadmaps to bring people together. By building empathy, we form connections across time and distance. Stories are even an incredibly valuable marketing tool.


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Are These 2021 Digital Trends Dead? Or Rising from the Grave?

Written By: Hileman Group  |  10/28/2021  |  0 comments

Is that a shiver down your spine, or the fact that some of these digital trends haven’t moved on? While some are heading to the graveyard, others are clawing their way out of the dirt, determined to stick around. Still more hang over us like ghosts—still here, but we’re really not sure why.


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