Hile-lights Blog

What Marketing Operations Is (and Isn’t)

Written By: Hileman Group  | 07/21/2021  |  0 comments

Learn what marketing operations is, what it isn’t, and how the work of the MOPs team contributes to an organization’s bottom line.


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The Death of Flash: Managing the 5 Stages of Grief

Written By: Hileman Group  |  06/29/2021  |  0 comments

Back in 2017, we wrote about how Adobe announced that it would “stop updating and distributing Flash Player” and what that meant for you. Well, the inevitable (finally!) happened and, as of December 31, 2020, Adobe no longer supports Flash player. RIP. It’s been 6 months without our beloved Flash: how are we getting on? In the following blog post, we’ll talk about what to do now that Flash is obsolete.


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[webinar] A Review of the Evolving Healthcare Marketing Technology Landscape

Written By: Hileman Group  |  05/25/2021  |  0 comments

According to ChiefMartec, there are over 8,000 solutions in the marketing technology landscape. With a seemingly endless supply of options, how can healthcare systems identify the tools that are right for their organization and leverage these mar-tech stacks to meet their goals?


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Headless CMS: What Is It and How Do We Use It?

Written By: Hileman Group  |  05/05/2021  |  0 comments

Once upon a time, websites were built using HTML, CSS and a lot of other acronyms to make them look pretty and function the way you wanted. Over the years, technology got smarter and content management systems (CMS) were created to allow anyone to create and update websites. As technology evolves, so do new approaches to content management. Enter headless CMS.


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What to Consider When Connecting Marketing Automation (MA) and Customer Relationship Management (CRM) Platforms

Written By: Hileman Group  |  04/26/2021  |  0 comments

Customer relationship management (CRM) and marketing automation (MA), on the surface, sound distinct. And they are, to a point. Despite their differences, these platforms have a lot of overlap—and a lot of opportunity. Learn about the benefits of CRM and MA individually, and how their combined power can bring your business increasingly better benefits.


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