Hile-lights Blog

Google Marketing Live 2019 Recap

Written By: Caitlin Matsen  | 05/22/2019  |  0 comments

On May 14th, Google hosted their annual ‘Google Marketing Live’ Ad Keynote and announced several new digital marketing products, and the new best practices accompanying these innovations. This Keynote is an important event for learning new Google Ads features, how they work and how they will impact what we do every day in the near future. We have put together this list of the top 5 key takeaways just for you.


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Marketing in the New Consumer-Oriented World - An Interview with Tom Hileman

Written By: Caitlin Matsen  |  05/15/2019  |  0 comments

In today’s consumer-focused world, healthcare marketers must learn to consider the entire patient lifecycle and how to provide more personalized, continuous consumer experiences for patients. On May 22, our very own Tom Hileman will be speaking with Sue Omori, Executive Director of Marketing Account Services from the Cleveland Clinic, at the Forum for Healthcare Strategists. Learn more about the forum, his topic and the continuously changing world of healthcare marketing.


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Voice Search – What You Need to Know in 2019

Written By: Caitlin Matsen  |  05/08/2019  |  0 comments

In 2018, we noted that the voice search revolution was on the rise and the key elements of voice search digital marketers should keep in mind. 2019 has already proved that the voice search phenomenon will continue to grow. Learn what you need to know about voice search in 2019. 


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The Brave New World of Healthcare – A Conversation with Tom Hileman

Written By: Lea Titas |  05/01/2019  |  0 comments

As the healthcare industry continues to move from episodic sick care (think treatments for cancer, heart conditions, etc.) to ongoing well care, healthcare marketers need to change their thinking. In this new age of consumerism, patients are empowered to make their own decisions when it comes to healthcare. We sat down with our very own Tom Hileman to get his take on the topic and learn about his recent podcast with Touch Point Media.


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How Social Influencers Can Move the Needle on an Advertising Campaign

Written By: Caitlin Matsen  |  04/24/2019  |  0 comments

Every day we make thousands of decisions. In fact, it is estimated that adults consciously make about 35,000 decisions each day, so how do we decide and who do we rely on to help inform our various decisions? Learn how influencer marketing can shape consumer decisions and boost your advertising campaign. 


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