Hile-lights Blog

Personalization in Healthcare Webinar: Your Questions Answered

Written By: Caitlin Matsen  | 04/18/2019  |  0 comments

On April 10, we hosted a webinar about the power of personalized content in healthcare, joined alongside by Jason Oakley, the Product Marketing Manager from Uberflip. In this webinar, Kyle and Jason discuss the changing healthcare industry and how marketers must adapt to these changes with various personalized content tactics. Here are the answers to the questions asked in the webinar.


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Get a Desktop Wallpaper for Spring!

Written By: Hileman Group |  04/16/2019  |  0 comments

What better way to celebrate baseball and the start of spring than with a desktop or mobile wallpaper?! With several to choose from, you won’t be short on options for the entire baseball season! Download one today!


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Customer Appreciation Day 2019 – the 10th Inning

Written By: Hileman Group |  04/11/2019  |  0 comments

There was food! There were laughs! There was a giraffe!

Or, was there?


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Healthcare and IT Marketing: An Interview with Kyle Chandler

Written By: Lea Titas |  04/10/2019  |  0 comments

Healthcare and IT. Doesn’t exactly sound like they go hand-in-hand, but you’d be surprised how much these two overlap. On April 17th, our very own Kyle Chandler will be part of a panel discussion at this year’s Health IT Marketing and PR Community (HITMC) conference. We sat down to talk with him about the conference, his topic and the future of healthcare and IT marketing.


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TL;DR Video Series Episode 2: Accessibility for Everyone

Written By: Hileman Group |  04/09/2019  |  0 comments

There are a lot of common misconceptions about creating accessible websites, ranging from “it’s boring” to “there’s too much to do.” While, yes, we agree that there is a lot to do, it is far from boring. And, when done right, it just might make you a better person. In our next TL;DR installment, we take you through the 150-page book (not including resources), Accessibility for Everyone, by Laura Kalbag.


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