Hile-lights Blog

The Intern Experience: 2018 Edition

Written By: Lea Titas | 08/14/2018  |  0 comments

Another summer internship is in the books! Every year, our internship class gets better and more talented (we think it's something in our water), and this year was no exception. But, enough about what we thought; we want to know what they thought of their experience. Take it away, guys!


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What Does a Marketing Automation Specialist Do?

Written By: Angela Ruggeri |  08/08/2018  |  0 comments

A marketing automation specialist wears many hats. From landing page creation to campaign automation and marketing strategy, an automation specialist touches almost every stage of the marketing funnel. Learn three important functions of this job type and how they help any organization.


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Ditch the RFP and Try These Ideas

Written By: Scott Taylor |  08/01/2018  |  0 comments

Here’s a scenario that most of us can relate to… You’ve been tasked with finding a marketing or website agency for your company. As a traditional method of vendor selection, the RFP has its time and place. But there are some major disadvantages to the process that usually end up costing you time, money and a lot of frustration. Here are a few other (read: more exciting) ideas to help you find the right partner that meets your specific goals.


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Intern Takeover 2018

Written By: Lea Titas |  07/26/2018  |  0 comments

Today is National Intern Day (who knew there was such a thing?!)! To celebrate, we've decided to let the interns take over our social media! They've been itching to take some of what they've learned and put it to good use... what better way than our social channels? So, follow along as they take you through the day in the life of an intern at Hileman Group!


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Google Marketing Live Recap

Written By: Sarah Selzer |  07/18/2018  |  0 comments

Last Tuesday, Google hosted their annual ‘Google Marketing Live’ and unveiled several updates coming to Ads, Analytics, and Platforms. These updates are inspired by Google Ads pillars of being valuable, transparent, and trustworthy. Hileman Group sat in and put together a list of the top 3 takeaways you need to know from the announcement.
 

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