Hile-lights Blog

[webinar] Service Line Marketing: The Front Lines for Patient Acquisition

Written By: Hileman Group  | 11/30/2021  |  0 comments

In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts –Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.


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Concept Storytelling Vs. Facts & Stats

Written By: Hileman Group  |  11/29/2021  |  0 comments

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories were passed down generations as a way to learn and evolve but also to remember our history and where we come from. Now, stories are still important roadmaps to bring people together. By building empathy, we form connections across time and distance. Stories are even an incredibly valuable marketing tool.


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Are These 2021 Digital Trends Dead? Or Rising from the Grave?

Written By: Hileman Group  |  10/28/2021  |  0 comments

Is that a shiver down your spine, or the fact that some of these digital trends haven’t moved on? While some are heading to the graveyard, others are clawing their way out of the dirt, determined to stick around. Still more hang over us like ghosts—still here, but we’re really not sure why.


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[webinar] Navigating Live Chat, Chat AI & Conversational Marketing for Health Systems

Written By: Hileman Group  |  10/22/2021  |  0 comments

Learn how conversational marketing can guide a prospective patient along their journey and help them meet their goals on your website.


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[webinar] Keep Patients Engaged Post Pandemic

Written By: Hileman Group  |  09/28/2021  |  0 comments

In this BWG Connect-Hileman Group discussion session, you will hear how top healthcare marketing experts –Sue Omori [Cleveland Cinic] and Tom Hileman [Hileman Group] – provide focused messaging, address misinformation, and remain a trusted source of information.


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