Why we do it
At Hileman, we understand that the ultimate goal of B2C marketing is to convert interest to buyers as quickly as possible. This means understanding how to develop an emotional response that draws a prospect in and provides them with the necessary information to secure the sale.
- We understand how technology, mobility and access has changed the retail landscape.
- We accept that the paradigm has shifted to a buyer-centric model and we understand how to reach consumers where they live – offline and online.
How we approach it
- We believe that developing short, light and targeted content that educates the consumer decision while paying off the brand is key – key to the initial purchase, as well as driving customer loyalty.
- Our B2C focus is typically not on commodities but rather the larger brand or a highly considered sale.