Today, our very own Tom Hileman and Valerie Kovacs of First Federal Lakewood presented a webinar about the ROI of professional development. Listen as they share why professional development is important, the various types of professional development programs and how you can get started.

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Where would marketing be without reporting? For some, probably with a lot less headaches. For data-driven marketers like ourselves, we’d be lost without it. But there is a right and a wrong way to do it. This infographic offers some helpful dos and don'ts for effective reporting.

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Professional development, while necessary, can be difficult to implement within an organization. However, when done correctly, the return on its investment is invaluable. In the following webinar, Tom Hileman and Valerie Kovacs take you through different types of professional development and how your organization can get started. Register today!

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

According to Gallup’s 2017 “State of the American Workplace,” only 33% of employees are engaged at work – meaning, they love their jobs and try to make their companies better every day. But – and this is scary – a whopping 51% of employees are not engaged; they’re just going through the motions.

This lack of attention can seriously affect an organization’s success. So, what can be done?

Fortunately, employee engagement programs can increase an organization’s profits. Happy employees equal productive employees. And providing professional development opportunities is a part of that. In this webinar, Tom Hileman and Valerie Kovacs from First Federal Lakewood will touch on why professional development is important, types of programs and how to get started.

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Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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