Women in Digital, now called TogetherDigital (emphasis on the Together), recently announced their rebranding at the SXSW Conference in Austin, Texas. Despite their new name and new website, their purpose remains the same: empower women and provide them with a space and community that propels women forward and aids in their professional development. Learn more about this group and how it impacts the future of digital.

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Public speaking, for most people, is more than a little terrifying. Presentations and public speaking, however, are vital for almost every industry, both internally and for external purposes (clients, speaking events, PR for the company, etc.). Not to worry, though, because we have made a list of the key components of a great presentation in order to get you started on your journey to public speaking success.

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Tools for measuring and understanding user behavior, such as Google Analytics, are vital for tech users and are used all around the marketing world. For this reason, it’s crucial to understand what spam bots and spiders are and how they can impact your data and results if you’re not careful. Learn what these data threats are and how measures are being taken to fight them.
 

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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