Current research indicates that healthcare consumerism is on the rise, with more individuals taking charge of their own healthcare decisions. But when these savvy consumers are shopping for their medical services the same way they’d shop for a new car, what impact does it have on healthcare systems, or, conversely, what value can be placed on patient loyalty? Learn why patient loyalty is important for healthcare systems and 3 ways to earn it.

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While there has been much talk about how working from home has affected the workplace dynamic, we haven’t really discussed how consumer needs and behaviors have changed, radically altering how we market to them. Here are 3 ways remote work has changed modern marketing.

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Over the years, consumers have made it clear that they want convenient healthcare above all. And retail giants, answering the call, are offering primary care solutions both easily accessible and tailored to meet specific needs. What’s a health system to do? Learn 4 ways primary care service lines can combat the influx of retail health options. This topic and more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.

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Healthcare marketing today is becoming rapidly more complex. From telehealth to evolving marketing channels to increasing consumer choice, the new healthcare landscape contains new challenges and new opportunities. Let’s figure them out together.

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If this page were still loading, would we still have your attention? Probably not.

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Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.

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