At a time when capturing customers' attentions is more challenging than ever, the most successful companies are telling the right stories. The kind that stop us in our tracks, move us emotionally, invite us to reimagine a concept or challenge us to change our perspective. And they’re doing it with video. Discover the power of brand storytelling and how to successfully achieve this with video. 

Read More

The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare marketing. All these realities have the healthcare industry rethinking the way it connects with current and prospective patients. The practice of marketing a hospital’s services like a traditional business is nearing extinction. Today, more and more healthcare providers are tapping into the power of marketing automation.

Read More

In this month's installment of the CMO series, Allen Ginsberg is contributing his thoughts on the state of “Voice.” Is voice the next frontier for marketers? Given the rapid growth of the industry, it’s hard to argue. Some have said it’s just another consumer interface, but voice may be more important than social in the near future.

Read More

Every day more than 2 million blog posts are published, according to MarketingProfs — so how can you make yours stand out for the right reasons?

Read More

New ideas and solutions are the bread and butter for company growth and effectiveness. After all, who doesn’t want to come up with the next big thing?

Read More

A microsite, different than your website, is a way to focus on one campaign. While your primary website represents the whole of your organization, a microsite can be a great lead generation tactic, hyper-focused on one campaign or goal. In the following case study, we illustrate how we helped a client design, develop and implement a microsite, which resulted in a tremendous increase in sales leads.

Read More