With the growing demand for better security and data management, and with the increase in international data privacy restrictions, comes the need for a tool built with privacy concerns in mind. Cue Google Analytics 4.

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Current research indicates that healthcare consumerism is on the rise, with more individuals taking charge of their own healthcare decisions. But when these savvy consumers are shopping for their medical services the same way they’d shop for a new car, what impact does it have on healthcare systems, or, conversely, what value can be placed on patient loyalty? Learn why patient loyalty is important for healthcare systems and 3 ways to earn it.

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While there has been much talk about how working from home has affected the workplace dynamic, we haven’t really discussed how consumer needs and behaviors have changed, radically altering how we market to them. Here are 3 ways remote work has changed modern marketing.

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Healthcare marketing today is becoming rapidly more complex. From telehealth to evolving marketing channels to increasing consumer choice, the new healthcare landscape contains new challenges and new opportunities. Let’s figure them out together.

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If this page were still loading, would we still have your attention? Probably not.

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Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.

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