Last Tuesday, Google hosted their annual ‘Google Marketing Live’ and unveiled several updates coming to Ads, Analytics, and Platforms. These updates are inspired by Google Ads pillars of being valuable, transparent, and trustworthy. Hileman Group sat in and put together a list of the top 3 takeaways you need to know from the announcement.
 

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Last time, we talked about the difference between front-end and back-end development. In this week's post, we talk about one of our favorite tools for front-end developers: JavaScript. Learn what it is and how we use it for websites.

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There exist countless metaphors to describe the differences between the front-end and back-end development when building websites. But, a single sentence can sum up the differences nicely: Front-end development is what you see and back-end development is what you don't. In this blog post, you'll learn the common distinctions between the two and why they're both important.

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.

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Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.

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