A marketing automation specialist wears many hats. From landing page creation to campaign automation and marketing strategy, an automation specialist touches almost every stage of the marketing funnel. Learn three important functions of this job type and how they help any organization.

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Here’s a scenario that most of us can relate to… You’ve been tasked with finding a marketing or website agency for your company. As a traditional method of vendor selection, the RFP has its time and place. But there are some major disadvantages to the process that usually end up costing you time, money and a lot of frustration. Here are a few other (read: more exciting) ideas to help you find the right partner that meets your specific goals.

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Today is National Intern Day (who knew there was such a thing?!)! To celebrate, we've decided to let the interns take over our social media! They've been itching to take some of what they've learned and put it to good use... what better way than our social channels? So, follow along as they take you through the day in the life of an intern at Hileman Group!

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.

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Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.

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