The Marketing Nation Summit is just around the corner and we couldn't be more excited! Now that Marketo has a new home at the Adobe Summit, you can expect to meet more like-minded marketers, hear from more top leadership and, let's face it, engage in more fun and activities. To help you prepare for the greatest week in a marketing automation specialist's career, here are a few of the top sessions we recommend you attend this year.

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Women in Digital, now called TogetherDigital (emphasis on the Together), recently announced their rebranding at the SXSW Conference in Austin, Texas. Despite their new name and new website, their purpose remains the same: empower women and provide them with a space and community that propels women forward and aids in their professional development. Learn more about this group and how it impacts the future of digital.

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Public speaking, for most people, is more than a little terrifying. Presentations and public speaking, however, are vital for almost every industry, both internally and for external purposes (clients, speaking events, PR for the company, etc.). Not to worry, though, because we have made a list of the key components of a great presentation in order to get you started on your journey to public speaking success.

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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