Over the years, consumers have made it clear that they want convenient healthcare above all. And retail giants, answering the call, are offering primary care solutions both easily accessible and tailored to meet specific needs. What’s a health system to do? Learn 4 ways primary care service lines can combat the influx of retail health options. This topic and more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.

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Analytics are a natural component of marketing programs. If the goal of a healthcare marketing campaign is to attract and retain patients, how do we know we succeeded? Learn 4 impactful metrics to measure and why they matter. These metrics and much more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.

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Healthcare marketing today is becoming rapidly more complex. From telehealth to evolving marketing channels to increasing consumer choice, the new healthcare landscape contains new challenges and new opportunities. Let’s figure them out together.

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If this page were still loading, would we still have your attention? Probably not.

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Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.

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