I've been around email marketing and development long enough to know how to flip a certain number of switches, levers, or trap doors to make emails do my bidding. One of the hot topics I've been keeping track of is using interactive emails to give your emails a boost. While I love that email is finally getting to a point where we can start using some cool interactive elements, there are a few things to consider before jumping into the deep end of the pool.

Read More

Healthcare marketing. If that's not a phrase that doesn't make you think "regulations" and "obstacles", we don't know what will. While there may be initial roadblocks with a healthcare marketing program, once you get through the detour, healthcare marketing is useful, effective and, dare we say, rewarding. Join us for a webinar on October 25th as we present successful tactics and examples for 4 healthcare marketing initiatives.

Read More

When it comes to marketing channels, marketers have more choices with the launch of each new campaign. But with more choices comes more risk. It’s no longer about just getting the messaging right; marketers have to consider using the right channel for their message. And each channel comes with its own nuances to tone, delivery and execution. Let’s take a look at the different marketing channels to consider for a digital event, such as a webinar, to see how they all come together for a successful campaign.

Read More

Video has been talked about and talked about. In fact, if you search “why video”, you’re likely to get over 1.3 billion results. So, yes, it’s safe to say video can benefit any marketing mix. But, how should you use it? In this video and list, we explain a few types of videos we like and how they can impact your future marketing campaigns.

Read More

User experience (UX), when done right, can effectively drive conversioins and customer loyalty. So, here are nine UX tips to help you build a better website.

Read More

There’s always talk about the death of traditional marketing. They say consumers don’t pay attention anymore, no longer wanting to be marketed to. And, in a way, that part is true. But, there are always ways to reinvent marketing. And, for every good idea, there are a million not-so-good, or not-good-anymore, ones. We’ve compiled a list of 9 marketing tactics that will die within the next year. RIP, Flash. 

Read More