On May 14th, Google hosted their annual ‘Google Marketing Live’ Ad Keynote and announced several new digital marketing products, and the new best practices accompanying these innovations. This Keynote is an important event for learning new Google Ads features, how they work and how they will impact what we do every day in the near future. We have put together this list of the top 5 key takeaways just for you.

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In today’s consumer-focused world, healthcare marketers must learn to consider the entire patient lifecycle and how to provide more personalized, continuous consumer experiences for patients. On May 22, our very own Tom Hileman will be speaking with Sue Omori, Executive Director of Marketing Account Services from the Cleveland Clinic, at the Forum for Healthcare Strategists. Learn more about the forum, his topic and the continuously changing world of healthcare marketing.

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In 2018, we noted that the voice search revolution was on the rise and the key elements of voice search digital marketers should keep in mind. 2019 has already proved that the voice search phenomenon will continue to grow. Learn what you need to know about voice search in 2019. 

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It’s no secret the healthcare industry is evolving, being increasingly driven by consumer behavior. Where consumer brands have employed personalized experiences for years, it’s now time for the healthcare industry to follow suit.

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In this webinar, you’ll hear the value of MarTech stacks from two people who utilize them every day: Kyle Chandler, our Director of Marketing, and Scott Mowery, Senior Director, Digital Operations at Cleveland Clinic. Watch on your own time today! 

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

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