For many healthcare systems, philanthropy is more than a way to fund research, program development and general operations. Unfortunately, giving has seen expected decreases during the COVID-19 pandemic. However, we’ve seen this before in the financial crisis of 2008, and today, the Great Recession can provide guidance in how healthcare philanthropy and development teams might respond.

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To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone knows they need a strategy, but plenty of smart marketing leaders just aren’t sure how to even begin approaching theirs. Discover the seven key sources that should inform your content strategy and help you get started. 

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Content brings firepower to your digital marketing efforts, but without a well-conceived audit, it’s all too easy to waste time and resources on content that isn’t hitting the mark. Analyzing all your content can feel daunting, but with online tools and a best practices guide — dare we say, this guide — boosting the effectiveness of your content strategy is that much easier.

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Healthcare marketing today is becoming rapidly more complex. From telehealth to evolving marketing channels to increasing consumer choice, the new healthcare landscape contains new challenges and new opportunities. Let’s figure them out together.

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If this page were still loading, would we still have your attention? Probably not.

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Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.

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