Effective web design starts with a complete understanding of a company's target audience. It is paramount to the end user's success that there is constant collaboration between designers, content creators and strategists. However, there are some general design practices that can set you in the right direction, regardless of your industry or the characteristics of your personas.

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Big changes are brewing – both for Facebook and for advertisers. As you may have guessed, a lot of changes in Facebook advertising are a direct result of the Cambridge Analytica data breach. While we all can agree (both as consumers and advertisers) additional safeguards are better, it is likely to cause some disruptions for advertisers. The main changes affecting most U.S. Facebook advertising efforts are the removal of Partner Categories and more restrictions on custom audience uploads.

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Design thinking is all about change and innovation. It's keeping the end users of your product, process or service in mind when enacting it. It allows for rapid innovation, experimentation, and change in order to test out new ideas. But, before we get into how it can make those things better, we must talk about what design thinking is and what it means for marketing.

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.

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Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.

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