Digital Marketing. 
Simplified.

Hileman Group partners with you to deliver measurable results in an increasingly complex world.

What We Do

Marketing

Marketing

From top-of-the-funnel tactics all the way through to conversion, a customized strategy effectively engages your customers to deliver results.

Creativity

Creativity

Concepts to implementation, we craft clean, beautiful messaging at every touch point while delivering a seamless experience.

Technology

Technology

Building integrated technology solutions, tailored to your specific business needs, sets you apart from your competitors.

Bringing High-Touch to Marketing: A Model for Authentic Brand Experiences

How much guidance do you need to buy a pack of gum? Probably not a lot. You might be partial to a brand or flavor (or price), but your choice shouldn’t take more than a second or two in the checkout line. What about choosing a new bank, though? Or a healthcare provider? For more complex products and services, we want more of everything. That’s where high-touch marketing shines — delivering the right content at the right times to a target audience that makes a purchase decision over time.


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Using the Healthcare Martech Stack to Nurture Patient Acquisition

Healthcare consumerism — the concept of putting healthcare decision-making and purchasing power into the hands of consumers — has changed the way we find and access healthcare. With more consumers playing an active role in choosing their healthcare services, healthcare marketers are adopting and fine-tuning digital front-door strategies to engage with and create loyal customers. Marketing technology, or martech, is a vital part of this process.


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How Marketing is Transforming Healthcare by Promoting Personalized, Proactive Care

Today’s consumers expect to “own their health,” which means they have the control, awareness and tools to influence their healthcare decisions. To connect with consumers, providers must create memorable experiences that inform, delight and spark an emotional connection. And with healthcare more consumerized than ever, patients want access to relevant, personalized information and services simply by tapping a screen or clicking a mouse.


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Webinar: Programmatic Advertising 101

Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.


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Webinar: 9 B2B Blog Mistakes and How to Fix Them

Every day more than 2 million blog posts are published, according to MarketingProfs — so how can you make yours stand out for the right reasons?


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Webinar: How to Run an Effective Brainstorm Session

New ideas and solutions are the bread and butter for company growth and effectiveness. After all, who doesn’t want to come up with the next big thing?


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