Last week, a visually impaired woman from New York decided to sue Beyoncé's management company, citing that her website is in violation of the Americans with Disabilities Act (ADA) because the site is inaccessible for individuals with visual impairments. Will this set a precedent for all websites? 
 

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Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!

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Before the mass exodus to a well-deserved holiday break, we thought today would be a good time to say happy holidays and thanks for another great year. In this year's holiday "card", we were asked by Santa to choose the next reindeer to be on Santa's sleigh team. Since no one says no to Santa, we agreed – by making these reindeer participate in Reindeer Games! Check out the videos and vote for your favorite reindeer. 

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

According to Gallup’s 2017 “State of the American Workplace,” only 33% of employees are engaged at work – meaning, they love their jobs and try to make their companies better every day. But – and this is scary – a whopping 51% of employees are not engaged; they’re just going through the motions.

This lack of attention can seriously affect an organization’s success. So, what can be done?

Fortunately, employee engagement programs can increase an organization’s profits. Happy employees equal productive employees. And providing professional development opportunities is a part of that. In this webinar, Tom Hileman and Valerie Kovacs from First Federal Lakewood will touch on why professional development is important, types of programs and how to get started.

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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