NorthCoast 99 is in its 20^th year recognizing Northeast Ohio top workplaces. Hileman Group is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work for 2018! See what this means for us as a top workplace.

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Content Marketing World ended only a week ago and we're still fangirl swooning over Tina Fey. But she wasn't the only thing that came out of a great week of learning. Check out our key takeaways from CMWorld 2018.

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In our day and age, potential buyers rarely make a decision through a single channel. It’s more likely that as they are researching their purchases, they interact with multiple mediums (probably without even realizing it). When reporting, attribution models can help determine which mediums contribute to the desired outcome (e.g. making a purchase). Learn what attribution models are and how they can bring powerful insights into your digital marketing efforts.

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.

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Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.

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