Two years after Microsoft acquired LinkedIn, we are finally seeing what we have been waiting for – profile targeting which leverages LinkedIn data for search campaigns in Bing. Learn what this means for your next digital advertising campaign.

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On Tuesday, November 13th, Tom Hileman will be teaming up with Salesforce to discuss how digital tools can enhance patient experience and outcomes within the healthcare industry. Register today to learn how assessment tools can help you measure impact, make a plan and earn buy-in from stakeholders.

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According to Convince and Convert, 12 million people listened to a podcast for the first time in the last year. (I happen to be one of those 12 million.) As a newbie, I asked my friends at work what podcasts I should be listening to and we came up with this great list. Whether you're looking for a true crime story, industry-specific content or to better yourself, there's a podcast for you.

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Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.

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