We've all heard how the healthcare industry is evolving. With this shift to a consumer-based approach, there has to be a change in the way healthcare marketers talk to patients. In our latest healthcare eBook, you'll learn the "3 Cs of Healthcare", what the industry evolution means for the healthcare marketer and how to get started on this new marketing frontier.

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There are over 6,000 marketing technology solutions in the world. How do you know which ones are right for your organization? Join us on Tuesday, February 19th at 12:00 PM EST as we team up with Scott Mowery from Cleveland Clinic to present the role of MarTech stacks in your organization. Register today!

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Differentiating between all the elements of visual design can be confusing… even for the people doing it! But, alas, knowing the difference between a mock-up and a wireframe – as well as their benefits – can make all the difference when designing a website. Here, we discuss two important components of website design: sitemaps and wireframes.
 

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

According to Gallup’s 2017 “State of the American Workplace,” only 33% of employees are engaged at work – meaning, they love their jobs and try to make their companies better every day. But – and this is scary – a whopping 51% of employees are not engaged; they’re just going through the motions.

This lack of attention can seriously affect an organization’s success. So, what can be done?

Fortunately, employee engagement programs can increase an organization’s profits. Happy employees equal productive employees. And providing professional development opportunities is a part of that. In this webinar, Tom Hileman and Valerie Kovacs from First Federal Lakewood will touch on why professional development is important, types of programs and how to get started.

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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