In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts –Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.

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From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories were passed down generations as a way to learn and evolve but also to remember our history and where we come from. Now, stories are still important roadmaps to bring people together. By building empathy, we form connections across time and distance. Stories are even an incredibly valuable marketing tool.

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Is that a shiver down your spine, or the fact that some of these digital trends haven’t moved on? While some are heading to the graveyard, others are clawing their way out of the dirt, determined to stick around. Still more hang over us like ghosts—still here, but we’re really not sure why.

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Healthcare marketing today is becoming rapidly more complex. From telehealth to evolving marketing channels to increasing consumer choice, the new healthcare landscape contains new challenges and new opportunities. Let’s figure them out together.

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If this page were still loading, would we still have your attention? Probably not.

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Imagine if your ads were smart enough to know when and where to market to your audience. That’s programmatic.

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