Hile-lights Blog

Conferences to Attend in 2017

Written By: Lea Titas | 03/23/2017  |  0 comments

Considering an in-person conference for this year? Don’t know which ones to attend? Don’t sweat it, we’ve got your back! We’ve put together a list of marketing conferences you should consider adding to your repertoire in 2017. Bonus:  There might be a discount code for one of them! 


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[infographic] Marrying Traditional and Digital Marketing

Written By: Lea Titas |  03/16/2017  |  0 comments

We've heard there's some ongoing war between digital and "traditional" marketing tactics. Businesses are struggling to figure out where to put all their eggs. Our philosophy is, why not have more baskets?  (get it?  eggs... basket?) By supplementing your traditional marketing tactics with digital (or vice versa), you maximize your exposure and get the most bang for your buck. In this infographic, we show you a few examples that work.  


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[webinar] How to Have an Award-Winning Year

Written By: Lea Titas |  03/08/2017  |  0 comments

A few weeks ago, we hosted a webinar in which our fearless leader, Tom Hileman, presented several strategies to help you make and keep your marketing goals for 2017.


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#HilemanTakeover - February

Written By: Lea Titas |  02/28/2017  |  0 comments

What better way to close out the month of February than with an employee takeover?! Our special guest for today is Kate Penrod, Visual Designer at Hileman Group! So, if you're looking for something to do, why not follow her all day on our Twitter and Instagram feeds to see how she spends her days!


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5 Best Practices for Email Marketing in Healthcare

Written By: Alex Greger |  02/22/2017  |  0 comments

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in the U.S., we have gathered some best practices when it comes to using email as a communication tactic within the healthcare industry. 


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